Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

CRM 100

CRM Thought Leadership Marketers Marketing 100

Hubspot Marketing

NOVEMBER 16, 2022

Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. The closed deal automatically triggered a new project in ClickUp, your workplace productivity and collaboration software. We were early adopters on both platforms — HubSpot in 2013 and ClickUp in 2017.

Product 97

Product CMO CRM Management 97

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Transform 91

Transform CMO Marketers Marketing 91

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. They were all videos.

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Entertainment Marketers Marketing Content Marketing 94

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Do you Agree?

Content Marketing 101

Content Marketing Telemarketing Thought Leadership Marketers 101

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 1) Coca-Cola Sharing Can.

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Thought Leadership B2C Marketers Marketing 134

Duct Tape Marketing

JANUARY 2, 2014

5 Most Popular Podcasts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Bill Selak via photopin cc. Podcasting saw a huge renaissance in 2013 as major content producers woke up to the ease or production and portability afforded the spoken word.

Product 56

Product Marketers Marketing 56

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

MARCH 18, 2024

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. ” You can read her full message over on LinkedIn. Cheenu Venkatachary. Why we care.

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Promotion Product SEO 132

Hubspot Marketing

APRIL 19, 2018

Unique identifiers include product codes, stock keeping units (SKUs), and customer contacts. A unique identifier is a piece of information that both of your data sources share, and -- as its name implies -- it is unique (i.e. the identifier is only associated with one record in your database).

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CRM Analytics Customer Product 139

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. Instagram product tags rolling out to all U.S. on mobile devices.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

APRIL 10, 2023

Meta aims to use AI to improve ad effectiveness and apply the technology across all its products, including Facebook and Instagram. Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. He considers the petition’s request not only unrealistic but also ineffective.

User-Generated 104

User-Generated Advertising Advertisers Product 104

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Matt Cutts said the “writing is on the wall” for this feature.

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Search Marketers 88

Search Marketers Finance Marketers Marketing 88

Search Engine Land

MARCH 24, 2023

Google Finally Discontinues The Blocked Sites Feature 2013: After over a year of the blocked sites feature not working (and two months after Google promised it would return) Google officially declared they were discontinuing the feature. 2013: Did Apple see indoor location as a future part of the iOS platform?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. Dilbert: SEOs Control Content On The Web 2013: A Dilbert cartoon once again took a jab at SEOs and what they do or can do.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

MARCH 5, 2023

More ‘shoppable ads’ coming to Google Images 2019: The sponsored images highlighted products that, when moused over, revealed brand, price and other details. Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products 2019: Yelp manually checks that the business has a license and is in good standing.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Yoast SEO launches on Shopify. Sign of Hope?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Martech

NOVEMBER 6, 2024

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect? What would surprise them? What are they trying to overcome?

PR 115

PR Transform Target Market Content Marketing 115

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Search Engine Land

JANUARY 1, 2023

2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then. Back in 2014, there were 1 billion smartphone users.

Communications 103

Communications Product Marketers Marketing 103

Search Engine Land

MARCH 6, 2023

SAPE Links 2013: Webmasters who had used the SAPE link network reported that their sites took hard penalties within Google, resulting in a huge downgrade in ranking. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king.

SEO 75

SEO PR Education Food 75

Search Engine Land

JANUARY 9, 2023

2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. 2014: More than a billion queries were performed on the search engine during 2013. 2013: Foundem was seeking damages for revenue lost as a result of Google’s “anti-competitive conduct.”.

Search Marketers 81

Search Marketers Transform SEO Marketers 81

Search Engine Land

JANUARY 31, 2023

Google adds Black-owned business label to product results 2021: The label read “identifies as Black-owned” and showed in the product listing results within Google Shopping. 2013: Answer: On multiple devices. The Lead Up To the Super Bowl: How Are We Searching? For information on the football teams, recipes and snacks.

Search Marketers 87

Search Marketers User-Generated Non-Profit Marketers 87

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2013: The Importance Of Big Data, Integrity & Security In Enterprise SEO by Jim Yu. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process.

Search Marketers 84

Search Marketers Health Marketers Marketing 84

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search 2013: Examples of searches that were a mix of comedy and creepiness.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies.

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. increase over 2013. Read all about it in Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 21.

Search Marketers 107

Search Marketers Marketers Marketing Advertising 107

Search Engine Land

FEBRUARY 20, 2023

AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

MARCH 25, 2023

Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany 2015: Star ratings for specific products appeared in product listing ads. Bing Ads Launches Product Ads In U.S., CheapAir.com Mobile Voice Search Not Very “Natural” 2013: Its voice search fell quite short of expectations.

Search Marketers 90

Search Marketers Marketers SEO Marketing 90