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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Not every marketer will enjoy being so software-dependent. Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014). Productivity Statistics We conducted original research with 117 marketers in the United States. Is the office obsolete?

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% conversion rate.

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A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Adobe Experience Cloud Blog

Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Stelzner : First of all, you have to rethink the way you’re producing your content to make sure that it’s not “product marketing content.” In 2013 the big thing is Social Media Marketing World in San Diego.

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Perfecting the Art & Science of Engagement Marketing at Panasonic

Adobe Experience Cloud Blog

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe.

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This day in search marketing history: January 8

Search Engine Land

Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. by Andy Atkins-Krüger.

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How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

Buffer Marketing

“I will never forget how extremely nervous I was for the first gathering during the retreat in 2013,” Åsa Nyström, VP of Customer Advocacy, told me. Almost 70 Bufferoos are flying from all over the world to gather in Cancún for a week of connection and collaboration.

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Moneyball for Marketers

Adobe Experience Cloud Blog

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? If someone has widely blogged about a new way to market a product, the effectiveness of that technique has already hit diminishing returns. That’s a 3.2% Do Something New.