Remove 2013 Remove Product Marketing Remove Thought Leadership
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Perfecting the Art & Science of Engagement Marketing at Panasonic

Adobe Experience Cloud Blog

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. Engagement Marketing Consumer'

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Moneyball for Marketers

Adobe Experience Cloud Blog

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? If someone has widely blogged about a new way to market a product, the effectiveness of that technique has already hit diminishing returns. Marketing Automation'

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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe Experience Cloud Blog

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers.

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Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy

Animalz blog

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. Everybody Wants Thought Leadership Content (00:43:00): Animalz article on “earned secrets” mentioned in the wrap-up discussion about finding unique organizational insights.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI. I had no idea what I was doing.

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