2013 Product Product Marketing 
Hubspot Marketing
SEPTEMBER 9, 2024
The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.
Martech
NOVEMBER 26, 2024
For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. Let customers define value In organizations, it’s easy to take our cues from the development team or operations when we explain why our product is awesome. This will clue you into what your product does and to whom you should sell it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5% conversion rate.
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.
Adobe Experience Cloud Blog
NOVEMBER 18, 2014
Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. These are big numbers.
Adobe Experience Cloud Blog
OCTOBER 9, 2012
Stelzner : First of all, you have to rethink the way you’re producing your content to make sure that it’s not “product marketing content.” Many of us traditional b2b marketing professionals have been taught to talk about the benefits of the product, but nowadays that’s not what people care about.
Adobe Experience Cloud Blog
APRIL 21, 2014
Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. That’s a 3.2%
Expert insights. Personalized for you.
121 
Let's personalize your content