Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

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Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

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Promotion Email Marketing User-Generated Marketing 101

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

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SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

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Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. Let customers define value In organizations, it’s easy to take our cues from the development team or operations when we explain why our product is awesome. That will clue you in on what to promote. Instead, role play as the customer.

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Adobe Experience Cloud Blog

MARCH 25, 2013

The only downside is that this app is available only on Apple products. It is not available on Android or Windows products yet. With some creative thinking you can come up with a great story that promotes your brand and shows your brand flair at the same time. Twitter NYC (@TwitterNYC) March 14, 2013. Surprisingly a lot.

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Martech

NOVEMBER 6, 2024

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect? Based on our study, Reddit engagement peaked around 10 p.m.

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Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Influencers can produce recurring content to demonstrate loyalty to products that they love.

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Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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Adobe Experience Cloud Blog

APRIL 5, 2013

If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go. Their most shared post in the last few months is a photo album from the 2013 World Economic Forum in Davos. Example #3: B2B Product-Oriented Posts. And the lynchpin?

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Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. We go from products to pitches. e6e6e6 ;''> May 20, 2013 3:15 pm via TweetChat Reply Retweet Favorite.

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Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products.

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Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. Know what post-production entails. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad.

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Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. Support: How can we improve our product? Passives : satisfied but indifferent, could be lured away.

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Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working.

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Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. We also use a lot of custom images on social channels to promote content assets, events, and special offers. In my experience, guerrilla marketing techniques work particularly well around an event.

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Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google axed 224 million bad ads in 2012. Yoast SEO launches on Shopify.

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Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Promote Your Products and Events Through a Facebook Cover Photo. Don’t do that.

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Neil Patel

APRIL 23, 2021

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Consider these scenarios: What if your product/service sparks too much criticism? — Alex Goot (@alexgoot) March 13, 2013. Did they like your service/product?

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Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine.

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Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Do your claims sound reasonable?

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Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Content Marketing as a Media Product.

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Martech

MARCH 28, 2023

It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. How do you ensure your customer’s satisfaction after using your product and service? What happens if your customer has a problem using your product and service?

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Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

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Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. There are plenty of excuses for overly-promotional and boring content. Focus On The Customer. But the thing that keeps getting in the way: a lack of focus on the customer.

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Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat. What are you promoting?

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Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

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Adobe Experience Cloud Blog

DECEMBER 10, 2014

Interestingly enough, I heard about this campaign first through social media coverage of it (thank you, Facebook newsfeed), before I actually received the official promotion from Kate Spade via email. As you can see, this list shows how the most memorable holiday campaigns highlight the personality and humanity of the brand and its products.

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Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2013: The Importance Of Big Data, Integrity & Security In Enterprise SEO by Jim Yu. 2011: “Q.

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Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

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Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

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Marketing Insider Group

JANUARY 2, 2015

52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. The word “exclusive” in email promotional campaigns increases unique open rates by 14%. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. Emarketer ).

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Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. All of the responses pointed to videos.

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Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

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Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Instead, each product falls under one vision, so employees can happily share responsibilities and work together.

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Adobe Experience Cloud Blog

DECEMBER 17, 2013

Once you’re able to tear your eyes away from adorable cats doing adorable cat things, you’ll notice the actual purpose of the site: promoting animal adoption! Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Now the channel is just playing reruns, but you can still watch!

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