Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

CRM 100

CRM Thought Leadership Marketers Marketing 100

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. The “Marketing Equals Promotion” Paradigm Has To Break.

Content Marketing 101

Content Marketing Telemarketing Thought Leadership Marketers 101

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Transform 91

Transform CMO Marketers Marketing 91

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. Strategy'

Entertainment 94

Entertainment Marketers Marketing Content Marketing 94

Martech

NOVEMBER 6, 2024

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect? Based on our study, Reddit engagement peaked around 10 p.m.

PR 112

PR Transform Target Market Content Marketing 112

Adobe Experience Cloud Blog

MAY 31, 2013

They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 1) Coca-Cola Sharing Can.

Thought Leadership 134

Thought Leadership B2C Marketers Marketing 134

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google axed 224 million bad ads in 2012. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. White Claw, Tanqueray, Guinness, and even Budweiser have all started serving up non-alcoholic versions of their products.

Retail 115

Retail SEO Promotion Product 115

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page.

Search Marketers 88

Search Marketers Finance Marketers Marketing 88

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertisers Advertising Thought Leadership 134

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2013: The Importance Of Big Data, Integrity & Security In Enterprise SEO by Jim Yu. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process.

Search Marketers 84

Search Marketers Health Marketers Marketing 84

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2013: Reporting Multinational SEO Performance: Difficulties & Insights by Chris Liversidge. ” – Google. by Wesley Young.

Search Marketers 86

Search Marketers Marketers Marketing Advertising 86

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic.

Search Marketers 77

Search Marketers SEO User-Generated Marketers 77

Martech

MARCH 28, 2023

It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. How do you ensure your customer’s satisfaction after using your product and service? What happens if your customer has a problem using your product and service?

Customer Journey 127

Customer Journey Customer Whitepaper Marketers 127

Rock Content

JULY 5, 2023

The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marketing example. I’m talking about the clever utilization of one of the most recognizable brand colors worldwide, tons and tons of product partnerships, and even the use of AI and interactivity. billion to $4.5

User-Generated 98

User-Generated Marketers Marketing Promotion 98

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . How TikTok Promotes Content. TikTok, the Rebirth of Vine.

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 114

Real Estate Promotion User-Generated Analytics 114

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Key Takeaways : Keep the campaign message simple Turn around your product’s limitations into a campaign 2.

Automobile 98

Automobile Marketers Marketing Social Media Marketing 98

Search Engine Land

JANUARY 23, 2023

As always, we build customer feedback into the final product. Google Maps Adds Fuel Calculator In UK Directions 2011: Google Maps added the fuel calculator widget to the bottom of driving directions Bing Promotes Top Image Searches With New Landing Page 2011: The group of images highlighted those top image searches with the use of images.

Search Marketers 74

Search Marketers Marketers Marketing SEO 74

Rock Content

JANUARY 3, 2024

Since Kristallnacht is prominent on the German calendar, the bot promoted it. Inappropriate News-Jacking Part 2: Kenneth Cole Thanks to the viral, organic success of the timely Oreo Super Bowl Tweet in 2013, social media marketing teams are constantly looking for the next Oreo-style moment. Lightheartedness doesn’t always work.

Marketers 97

Marketers Marketing Retail Promotion 97

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Do your claims sound reasonable?

eBook 132

eBook Email Marketing Promotion Branding 132

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. As the creator economy grows, today’s landscape resembles a dance floor.

Influencer Marketing 105

Influencer Marketing Market Trends Gen Z Fashion 105

Neil Patel

APRIL 23, 2021

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Consider these scenarios: What if your product/service sparks too much criticism? — Alex Goot (@alexgoot) March 13, 2013. Did they like your service/product?

Management 145

Management Food Communications SEO 145

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. Know what post-production entails. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketers 144

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Promote Your Products and Events Through a Facebook Cover Photo. Don’t do that.

Real Estate 144

Real Estate Transform Promotion User-Generated 144

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. For example, if you’re listing the nutritional components of a product on a product guide, using icons for stating categories like ? Image Source 3. for protein, ?

eCommerce 115

eCommerce Marketers Marketing Manufacturing 115

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72

Buffer Marketing

FEBRUARY 1, 2024

My short answer is usually the same — it’s the people and the product. I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. So why have I stayed?

Energy 96

Energy Price Product Branding 96

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. While the initial buzz around your product or service will be more substantial, you will reach fewer people long-term, thus limiting your brand’s ROI. Micro-influencer Statistics.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

AWeber

JUNE 27, 2023

Ebook landing page An ebook landing page is specifically created to promote and offer an electronic book (ebook). Ecommerce landing page An ecommerce landing page is specifically for selling products online. When to use Creators who start off selling their products on marketplace shops such as Etsy.

eBook 74

eBook eCommerce Promotion User-Generated 74