Businesses Grow

MARCH 10, 2025

And to create customers, we must create awareness for our products. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. There are lots of marketing options beyond Facebook ads and SEO but we’ve stayed in the familiar marketing trenches. These are NOT in any particular order.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2009: Considering In-House SEO?

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Animalz blog

DECEMBER 5, 2024

“Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He was constantly working on it, refining it.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. ’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Neil Patel

APRIL 23, 2021

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Consider these scenarios: What if your product/service sparks too much criticism? — Alex Goot (@alexgoot) March 13, 2013. Did they like your service/product?

Management 145

Management Food Communications SEO 145

Hubspot Marketing

OCTOBER 25, 2024

It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. As a local SEO specialist at my previous company, I know the ins and outs of how to get in front of your local target audience. I especially recommend it if you offer home services or products at a local shop.

Real Estate 82

Real Estate SEO User-Generated Advertising 82

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year. 2011: “Q.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. Amazon hosted the “MTM special ops watches” page, but only showed search results for other competing products. Multi Time Machine contended that this could confuse consumers expecting MTM products, which was therefore an infringement. What are doorway pages? The Bodum v.

SEO 100

SEO User-Generated Transform Manufacturing 100

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Manufacturing Marketers Marketing 104

Rock Content

AUGUST 5, 2023

When it comes to SEO , there’s no such thing as too thorough. Using schema markup on a page gives you a powerful SEO boost on several levels. Inclusion in the Knowledge Graph can lead to lots of valuable SEO opportunities—like the chance to appear in a knowledge panel when a user searches for your brand.

SEO 91

SEO User-Generated Place Marketing Strategy 91

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Hubspot Marketing

JANUARY 16, 2024

It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. Take a look at these screenshots from the SEO tool Ahrefs, and you’ll see that there were over 140,000 searches in January of 2023. And that seasonality is masking the popularity by dragging the monthly average down.

Retail 126

Retail SEO Promotion Product 126

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. SEO For Facebook Graph Search? Amazon Sponsored Products ads now support dynamic bidding, bid adjustments. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. Instagram product tags rolling out to all U.S. on mobile devices.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Machine vs. man: What really matters for SEO success. Yahoo’s News Digest App Is “Summly 2.0”.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Duct Tape Marketing

AUGUST 6, 2013

3 Social SEO Tweaks Every Business Should Make written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area.

SEO 78

SEO Price Advertising Advertisers 78

Marketing Insider Group

MARCH 5, 2014

There are some obvious and proven SEO benefits of long form content. I think anyone who studies the latest trends in content production and looks into who reads what, when and where will see that we can’t just create short form content, tweets and vines. Is your business looking into Big Content? Content Marketing'

Entertainment 111

Entertainment SEO Education Content Marketing 111

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Others may only benefit SEO. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Search Engine Land

MARCH 25, 2023

SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany 2015: Star ratings for specific products appeared in product listing ads.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies.

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. Before starting his company about two and a half years ago, Alex worked at Teespring, Masterclass, and Bungalow, building product expertise that informed his approach to AI workflow design.

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. Google planned to upgrade all campaigns in June 2013 (though the full rollout would actually begin July 22 and would take several weeks to complete). 2013: Matt Cutts said the “writing is on the wall” for this feature.

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Hubspot Marketing

APRIL 23, 2020

Maybe you just finished a brand overhaul or your product was recently updated. In fact, 80% of consumers say the experience your company provides is as important as the products or services you sell — including the experience they have with your website. To enhance current SEO rankings for important keywords.

SEO 145

SEO Inbound Marketing Analytics Management 145

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

MARCH 18, 2024

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. ” You can read her full message over on LinkedIn. Cheenu Venkatachary. Why we care.

Promotion 132

Promotion Product SEO 132

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

MARCH 6, 2023

Learn the complete history of Google’s core updates, what they are, and what’s important for SEO. SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

JANUARY 15, 2023

Local SEOs Sound Off On Google+ Local Hijackings. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. 2013: The non-brand ROI for Google was 22% higher than that for Bing. Users had to be logged into Chrome.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Hubspot Marketing

DECEMBER 14, 2016

That said, if you have conducted research into your audience, then you’ll likely know their attitudes around these big seasonal events and should be able to pair that with an event that suits your product or service. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. SEOs must focus on intent research practices in 2020 by Frédéric Dubut. 2017: Local SEO is about so much more than tools by Greg Gifford.

Search Marketers 86

Search Marketers Marketers Marketing Advertisers 86

Search Engine Land

NOVEMBER 15, 2022

It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. The relationship between webmasters, SEOs, and Google is one of a partnership. SEOs don’t always have the best reputation. E-A-T is pervasive throughout everything Google does.

SEO 97

SEO Communications Product Place 97