Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Influencers can produce recurring content to demonstrate loyalty to products that they love. According to eMarketer, this year alone, 69.8

Thought Leadership 134

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Adobe Experience Cloud Blog

DECEMBER 9, 2013

Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Product and Industry'

Finance 134

Finance Thought Leadership Analytics Product 134

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

MARCH 10, 2015

If marketing used to be an assembly line, with marketers coming in at the end to figure out how to sell a product, they are now in a trading room, he explained. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” It was quick, witty, and memorable.

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Thought Leadership Customer Journey CMO Marketing 134

Adobe Experience Cloud Blog

JULY 21, 2015

This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. Creating nurture or trigger-based company newsletters or product release notes doesn’t make sense. Which Earned a Higher Click Rate and Click-to-Open Rate?

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Thought Leadership Place Communications Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

But because you haven’t paid attention to brand colors (your infographic uses different shades of red, orange, and yellow), the visitor doesn’t recognize the infographic as one of your brand’s productions. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. The result?

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Martech

NOVEMBER 21, 2024

We spoke to an expert, Isabelle Zdatny, head of thought leadership at the Qualtrics XM Institute. The first thing to know is that the Institute is product-agnostic. ” She had been with Temkin Group since 2013. “Product, sales. “Our role is like a think tank inside Qualtrics,” said Zdatny.

Management 144

Management Customer Transform Thought Leadership 144

Adobe Experience Cloud Blog

JUNE 19, 2017

A 2013 Bain & Co. Here are some questions you can ask at every stage of the funnel: Interest: Through which of the following online formats do you prefer to learn about products? Support: How can we improve our product? Retention: How likely are you to purchase our product again ? The next step is to follow up!

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Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. They build products that “help transform people’s lives.” These “human-speak” emails are fun, easy to share on social, and drive users back to the website (where they can buy more products!). That’s more than the length of the Serengeti. Fantastic!”. I mean, right?

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Transform Law Thought Leadership Health 134

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. And having some fun…with a company.

Food 134

Food Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Content Marketing as a Media Product.

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Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 28, 2014

Depending on your goals, you can look at solutions that provide content creation, content production, or content distribution. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Product and Industry' How do they integrate with Marketo? Don’t forget the schwag!

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Thought Leadership Marketers Marketing Place 133

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks. “What if every new company adopted the 1/1/1 model?” ” Benioff asked the crowd.

Thought Leadership 133

Thought Leadership Entertainment Customer Product 133

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. This email from Kate Spade brings in similar products to cross-sell: Don’t Forget About Mobile. Optimizing your templates for mobile is crucial to any email’s success. Envelopes.com.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. ’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. Marketers have been trying hard to keep pace with these changes. In the US, almost $10.5

Millennials 134

Millennials User-Generated Thought Leadership Energy 134

Adobe Experience Cloud Blog

DECEMBER 10, 2014

This year’s holiday campaign took it to a whole new level with sponsored tweets driving to the new Twitter account dedicated solely to the PSL, which at time of publication has over 92,000 fans (that’s more than most brands, let alone a single product that is on average only available less than 4 months every year). Social Media Consumer'

Thought Leadership 134

Thought Leadership Branding Promotion Product 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

According to the Online Publishers Associated (OPA), 73% of its members already used native advertising as of June 2013, while 90% plan to use native ads by the end of the calendar year. Social media marketing has embraced native advertising for a reason – we don’t want to sell a product, so much as we want to be part of our customers’ lives.

Promotion 134

Promotion Advertisers Advertising Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset. In my experience, guerrilla marketing techniques work particularly well around an event.

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Adobe Experience Cloud Blog

DECEMBER 17, 2013

Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Customer appreciation is about letting customers see you as more than a company – you’re a group of people, providing a product or service to another group of people. but it also allows you to purchase the music featured on the show.

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Thought Leadership PR Food Entertainment 131

Adobe Experience Cloud Blog

OCTOBER 4, 2017

Is there an issue with your product or are you involved in a legal battle? This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013. The post 5 Tips to Prevent a Social Media Nightmare appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. Consider adding an RSS button to your content hub landing page, too: Keep on Top of Industry News & Thought Leadership.

Price 143

Price Fashion User-Generated Thought Leadership 143

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. When you create a quiz, be sure that the end product will educate and/or entertain your audience, or it will remain in content purgatory where no one will see it. Digital Marketing b2b Consumer'

Entertainment 134

Entertainment Thought Leadership User-Generated Digital Marketing 134

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. We then help their experts (more on that below) to build thought leadership content. Let’s say that during your audit, you discover a post you wrote back in 2013. Repurpose top-performing content.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Marketing Insider Group

MARCH 7, 2013

At a product level we’ve been adding depth and scaling features to demonstrate that Listly is a highly performance publishing platform. We have a big new responsive/mobile re-styling due on the 18th of March 2013. We’ve also released a premium product and that’s proving people want to pay for this kind of service.

Branding 106

Branding Thought Leadership Fashion Marketers 106

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Are you prepared? Modern Marketing'

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Hubspot Marketing

MAY 5, 2017

FreshBooks uses customer testimonials on the homepage to tell real-world stories of why to use the product. The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. Over the years, Evernote has turned from a simple note-saving app into a suite of business products.

Non-Profit 145

Non-Profit Thought Leadership User-Generated Communications 145

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Marketing Insider Group

APRIL 2, 2013

In our previous interviews, we’ve discussed the future of Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more….

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. She occasionally posts about work culture and thought leadership.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. billion—and is predicted to reach $6 billion by 2018, according to eMarketers.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 109

Thought Leadership SEO Communications Place 109

Adobe Experience Cloud Blog

JUNE 24, 2013

Ideally, this content is not about the company or its products and services; it educates or entertains. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. For example, say you are a retailer of fashionable shoes. Instead of sending promotional offers to your customers (10% off! Free shipping!

Fashion 134

Fashion Marketing Marketers Analytics 134

Sprout Social

JUNE 17, 2019

In 2013, Snapchat introduced the world to Stories. is ideal for developing thought leadership by sharing the content you’ve created, as well as your thoughts on current events. Stories aren’t going anywhere. Since then, Facebook Messenger, Instagram, WhatsApp and YouTube have joined in on the fun and for good reason.

Branding 112

Branding Thought Leadership User-Generated Entertainment 112

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Warby Parker is another great example.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much.

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CMO Marketing Marketers Health 145