Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Content on the internet tripled between 2010 and 2013. Click to Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. They build products that “help transform people’s lives.” These “human-speak” emails are fun, easy to share on social, and drive users back to the website (where they can buy more products!). That’s more than the length of the Serengeti. Fantastic!”.

Transform 134

Transform Law Thought Leadership Health 134

Many Chat

JUNE 13, 2022

Burbn’s transformation. May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. December 21, 2012: Version 3.4.1

Transform 98

Transform Marketers Marketing Analytics 98

The CMO Survey

SEPTEMBER 17, 2018

Consumers gobble up Netflix memberships, Dollar Shave Club razors and Stitch Fix clothing each month; and they use Amazons Subscribe & Save feature to automate routine product purchases. While ever-present today in 2018, this was not the case in 2013 when Adobe made a then-radical pivot to a subscription model.

Transform 100

Transform CMO Price Analytics 100

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. It’s really an instrumental part of our product strategy,” said Wootton, “making sure that we understand audiences and know how to translate those audiences into the business.”.

Transform 115

Transform CMO Advertising Advertisers 115

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. 2012 - Facebook buys Instagram.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But we need to go even further than that if we want to break through all the noise.

Transform 110

Transform Entertainment Marketers Marketing 110

Martech

MARCH 30, 2022

When it comes to digital transformation…our overall strategy is entrenched in our overarching business objective. Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013. Read next: Breaking down the digital transformation of today’s customer journeys. What changed? Bake it in from the beginning.

Pharmaceutical 112

Pharmaceutical Transform Marketers Marketing 112

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. Oreo transformed an unexpected power outage into a moment of branding genius. This view has now been adopted by many major brands, especially any product aimed at youth culture. At 8:48 p.m.

Gen Z 127

Gen Z Transform Marketers Marketing 127

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. I asked her how many sales people she knew that were truly industry experts that could paint a vision without pushing their products? What about the buyer? It’s all about the buyer.

Transform 110

Transform Marketers Marketing Education 110

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Promote Your Products and Events Through a Facebook Cover Photo. Keep Your Facebook Cover Photo Simple.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. So what’s the difference?

Transform 145

Transform User-Generated Entertainment Retail 145

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Here are five of the biggest trends that are transforming marketing today. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Influencer marketing has transformed how we shop.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. I was struck when Seth pointed out that “marketing has completely transformed”, and that “the marketer now needs to be in charge of everything a company does… they need to be the first step”. He was hired by Yahoo! Look at Nike.

CMO 134

CMO Manufacturing Transform Marketers 134

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform.

Gen Z 145

Gen Z Finance User-Generated Transform 145

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. increase since 2013.

CMO 130

CMO B2C Marketers Marketing 130

Duct Tape Marketing

NOVEMBER 1, 2017

Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. His third book, Epic Content Marketing was named one of “ Five Must Read Business Books of 2013 ” by Fortune Magazine. Why building a loyal audience is key to transforming a business.

Transform 67

Transform Marketers Marketing Content Marketing 67

Duct Tape Marketing

SEPTEMBER 10, 2013

During our HubSpot’s annual marketing conference INBOUND 2013, we unveiled Signals , a freemium sales product that gives sales reps the tools they need to make their conversations with prospects and leads more relevant and contextual.

Transform 72

Transform Inbound Marketing CMO eBook 72

Neil Patel

SEPTEMBER 13, 2021

The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. Papercut Films was the production company for the technology documentary film, which had an April 2018 release. The Great Hack. Its runtime is 78-minutes. The Cleaners.

Transform 136

Transform Marketers Marketing Millennials 136

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. While millennials are more receptive to certain products, this is a huge market for virtually any business. If you successfully target millennials through paid ads, you’ll engage 21.97

Millennials 122

Millennials Advertisers Advertising Transform 122

Backlinko

MARCH 13, 2024

New product/service development 9.3% While market research has been around for a while, it has been undergoing constant transformation. Market measurement 15% User experience 12.4% Usage and behavioral studies 11% (Media) Audience research 10.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6%

Market Research 104

Market Research Non-Profit Transform Marketers 104

Content Marketing Institute

NOVEMBER 12, 2017

It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”. In 2013, it raised another $11.5 Data-rich #content production can now be done by software, says @JuliaEMcCoy. million for further development.

Energy 111

Energy Price Transform User-Generated 111

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Our sales and supply team are working diligently to ensure that product is available on the shelf and online as soon as possible.”.

CMO 145

CMO Marketers Marketing Health 145

Neil Patel

SEPTEMBER 21, 2020

500 2013 list of fastest-growing media companies in the United States. Using his marketing expertise and growth mentality, Eric nurtured and transformed Single Grain into the top digital marketing agency it is today. Content production will probably take more time than expected and will require more edits at first.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. With 2 billion monthly active users , 90 percent of whom follow at least one business profile in-app, Instagram has transformed from a simple photo-sharing app into a powerful marketing channel for small businesses with a limited budget.

Customer 122

Customer Communications Transform Social Media Marketing 122

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Manufacturing 75

Manufacturing Transform Marketers Marketing 75

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns.

Transform 111

Transform Entertainment Whitepaper Communications 111

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Search Engine Land

NOVEMBER 29, 2022

Amazon hosted the “MTM special ops watches” page, but only showed search results for other competing products. Multi Time Machine contended that this could confuse consumers expecting MTM products, which was therefore an infringement. They sell over 3,000 types of products based on their sitemaps file. The Bodum v.

SEO 100

SEO User-Generated Transform Manufacturing 100

Duct Tape Marketing

SEPTEMBER 1, 2017

Data-driven machine learning algorithms can evaluate a review, a comment or a question in a forum and determine the topic, the product it refers to and the sentiments of the customer. The one-step-at-a-time approach and small changes can yield more results than a holistic Big Data transformation. About the Author.

Transform 67

Transform Marketers Marketing User-Generated 67

Hubspot Marketing

JANUARY 17, 2024

Product Launch Template Product launch is an exciting time at any company. A great PowerPoint presentation for product release will include: Product features Benefits Target audience Pricing Marketing strategy Launch timeline Besides generating excitement, this deck keeps stakeholders consistent and connected.

Non-Profit 111

Non-Profit Marketing Plan Transform Communications 111

Rock Content

AUGUST 20, 2020

With the digital transformation, information becomes faster, but it is also quickly replaced by new content. Prices and quality products are no longer enough for your company to be perceived as an authority within its operation area. The repercussion, of course, was terrible. What companies make great use of Newsjacking?

User-Generated 72

User-Generated Transform Promotion PR 72

Animalz blog

MARCH 6, 2025

” This approach resolves the tension many content teams face between maintaining quality and scaling production. ” (00:08:00) Kyle emphasizes that while AI tools can accelerate content production, fundamental principles remain unchanged. This maintains his authentic voice while streamlining the production process.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Sprout Social

OCTOBER 1, 2018

This is perfect for displaying multiple products (or various colors of a single product) and a video as well. You can choose from 3-10 photos or use a video to transform it into a photo slideshow. Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015.

Advertising 111

Advertising Advertisers User-Generated Transform 111