Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. Strategy'

Entertainment 106

Entertainment Marketing Marketers Content Marketing 106

Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. That will clue you in on what to promote. That barber gives you investing tips without understanding or regard for your goals, risk tolerance or portfolio strategy. They’re just pointing out what is obvious, not what is right for you.

Customer 123

Customer Food Marketing Marketers 123

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Search Engine Land

MARCH 18, 2024

Venkatachary originally worked at Google from May 2013 to December 2014, then left for a company that was acquired by Apple. .” You can read her full message over on LinkedIn. Cheenu Venkatachary. Venkatachary will lead the Google Search quality and ranking teams, taking over Nayak’s role. He returned to Google in October 2022.

Promotion 132

Promotion Product SEO 132

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 106

Promotion Real Estate Shipping Food 106

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.

Whitepaper 64

Whitepaper Copywriting Health Analytics 64

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Adobe Experience Cloud Blog

MARCH 25, 2013

With some creative thinking you can come up with a great story that promotes your brand and shows your brand flair at the same time. Twitter NYC (@TwitterNYC) March 14, 2013. Marketo (@marketo) March 22, 2013. Marketing Cloud (@marketingcloud) March 9, 2013. Giannis Aggelakis (@GAggelakis) March 6, 2013.

Content Marketing 134

Content Marketing Fashion Entertainment Marketing 134

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer 174

Customer Thought Leadership Promotion Branding 174

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again?

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:15 pm via TweetChat Reply Retweet Favorite. contentchat. BrennerMichael.

Customer 96

Customer Marketing Marketers CMO 96

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! In “ What Is Marketing ” I challenge the commonly held notion that marketing is simply defined as promotion (or ads). I called this the The Social Business Imperative and this article quickly became my 3rd most popular B2B Marketing Insider post of 2013.

Marketing 103

Marketing Marketers Promotion Advertising 103

Adobe Experience Cloud Blog

APRIL 5, 2013

If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go. Their most shared post in the last few months is a photo album from the 2013 World Economic Forum in Davos. it has a good chance of getting shared like crazy.

eBook 134

eBook B2C Promotion Place 134

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Email Marketing 89

Email Marketing Promotion Retail User-Generated 89

Hubspot Marketing

JUNE 13, 2018

When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Promotions Strategy.

Marketing Plan 145

Marketing Plan Energy Marketing Marketers 145

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Retail 108

Retail eBook Analytics Marketing 108

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  We promote all our blog posts to social media using the zero-click content strategy.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Michele Edelman, Warner Brothers. Why famous? VP of Marketing for Warner Bros.

CRM 131

CRM PR Marketing Marketers 131

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. Though the Dry January trend is currently having a moment, it’s actually existed in some form for decades.

Retail 126

Retail SEO Promotion Product 126

Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. Philosophers have spent centuries debating the very nature of happiness and how to quantify it.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. We also use a lot of custom images on social channels to promote content assets, events, and special offers. In my experience, guerrilla marketing techniques work particularly well around an event.

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

Transform 110

Transform Entertainment Marketing Marketers 110

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Promote Your Business with Mobile Ads. While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Dove joined forces with VaynerMedia’s micro-content branch in February to promote its products on Instagram. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketing 110

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Oreo Cookie (@Oreo) February 4, 2013. ” Power out? No problem. pic.twitter.com/dnQ7pOgC. A good example is Wendy’s.

Food 111

Food Content Marketing Place Promotion 111

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content. Boston.com News (@BostonDotCom) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. There are plenty of excuses for overly-promotional and boring content. Focus On The Customer. But the thing that keeps getting in the way: a lack of focus on the customer.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Schedule & promote the videos. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Schedule & promote the videos. Select your video types.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

PR 109

PR Marketing Marketers Entertainment 109

Marketing Insider Group

JANUARY 2, 2015

52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. The word “exclusive” in email promotional campaigns increases unique open rates by 14%. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. Wayback Machine Now Has 240 Billion URLs.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Promote Your Products and Events Through a Facebook Cover Photo. Use your cover photo to promote it.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Martech

MARCH 4, 2024

Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. Write high-quality emails and promotions. For years, legitimate emailers suffered the consequences of an ecosystem mediated by email platforms (e.g., Provide one-click unsubscribe options.

Email Marketing 122

Email Marketing SEO Promotion Price 122