Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Choose the right event technology.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. The “Marketing Equals Promotion” Paradigm Has To Break.

Content Marketing 101

Content Marketing Telemarketing Thought Leadership Marketers 101

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Transform 91

Transform CMO Marketers Marketing 91

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. Strategy'

Entertainment 94

Entertainment Marketers Marketing Content Marketing 94

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. So how do you promote a beer that is themed after 1920s prohibition? 1) Coca-Cola Sharing Can. Coca-Cola has really hit it out of the park recently with their campaigns.

Thought Leadership 134

Thought Leadership B2C Marketers Marketing 134

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Martech

NOVEMBER 6, 2024

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect? Based on our study, Reddit engagement peaked around 10 p.m.

PR 115

PR Transform Target Market Content Marketing 115

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.

Whitepaper 55

Whitepaper Copywriting Health Analytics 55

Search Engine Land

FEBRUARY 24, 2023

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. Though the Dry January trend is currently having a moment, it’s actually existed in some form for decades.

Retail 115

Retail SEO Promotion Product 115

Search Engine Land

MARCH 10, 2023

Google Now Targeting Italian & Spanish Link Spammers 2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. Yahoo Search App Gets iOS 7 Design Upgrade & More 2014: The updated iOS Yahoo Search app got a new minimalistic design.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

FEBRUARY 18, 2023

Google Was Nearly A Site That Allowed Users To Order Pizza Through A Fax Machine 2013: Sergey Brin explained how a single failed fax allowed Google to be born. ” New Google Maps Comes Out Of Preview Today 2014: Overall, it was a more visually-compelling product than the old Maps with a wide array of enhanced features.

Search Marketers 88

Search Marketers Finance Marketers Marketing 88

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2013: Reporting Multinational SEO Performance: Difficulties & Insights by Chris Liversidge. ” – Google. by Wesley Young.

Search Marketers 86

Search Marketers Marketers Marketing Advertising 86

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. Also, timesucks like #SundayFunday and # Susanalbumparty.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Search Engine Land

MARCH 3, 2023

Google Posts is now experimenting with Business Cards in search results 2016: Experimental feature allowed local businesses to promote specific content, which could be shared directly from the “card carousel.”

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Martech

MARCH 4, 2024

Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. Write high-quality emails and promotions. For years, legitimate emailers suffered the consequences of an ecosystem mediated by email platforms (e.g., Provide one-click unsubscribe options.

Email Marketing 111

Email Marketing SEO Promotion Price 111

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 67

Search Marketers SEO Marketers Marketing 67

Search Engine Land

MARCH 11, 2023

Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process. 2013: A promotional video suggested the Google Search App for iOS may be gaining Google Now support. Will Google Now For iPhone & iPad Boost Google Search App Usage?

Search Marketers 84

Search Marketers Health Marketers Marketing 84

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. Wayback Machine Now Has 240 Billion URLs.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

FEBRUARY 6, 2023

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. 2013: It was a bug. Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic.

Search Marketers 77

Search Marketers SEO User-Generated Marketers 77

Search Engine Land

JANUARY 24, 2023

A Year Later, Google’s Block Sites Feature Remains Blocked 2013: Google said there was no time frame for when or if it would be restored. Google Promotes Boost To All Of U.S., Mobile Devices 2011: Google’s simpler AdWords program, Boost, got its national roll-out, after a three-month test period.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

JANUARY 23, 2023

Google Maps Adds Fuel Calculator In UK Directions 2011: Google Maps added the fuel calculator widget to the bottom of driving directions Bing Promotes Top Image Searches With New Landing Page 2011: The group of images highlighted those top image searches with the use of images. Day 2: Search Stocks & Is Search Recession Proof?

Search Marketers 74

Search Marketers Marketers Marketing SEO 74

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer 174

Customer Thought Leadership Promotion Branding 174

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 114

Real Estate Promotion User-Generated Analytics 114

Search Engine Land

MARCH 9, 2023

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW 2013: Also, SEO isn’t bull and the biggest challenges in search were the knowledge graph, speech recognition and natural language. Google On Bing Attack Ads: “Others Should Focus On Building Good Products” 2013: “We focus on our users.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Rock Content

JULY 5, 2023

The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marketing example. billion between 2013 and 2018. Integrating artificial intelligence into the film’s promotion was a genius move. It’s a Barbie world — even the marketing one. billion to $4.5

User-Generated 98

User-Generated Marketers Marketing Promotion 98

Martech

MARCH 28, 2023

In a classic study from 2013, researchers from the University of California, Los Angeles, Claremont Graduate University and the University of California, Santa Barbara, explored the link between oxytocin and decision-making when exposed to marketing content. They found that depleted serotonin levels correlated to choice deferral.

Customer Journey 129

Customer Journey Customer Whitepaper Marketers 129

Search Engine Land

JANUARY 19, 2023

July 9, 2013: Google: Guest Blogging For Links? 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come. “Ask

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Vertical Response

NOVEMBER 7, 2022

Billion in 2013 to $7.4 See what type of deals they’re offering and how they’re promoting them. Stay tuned, because we’re about to dive into some of the most effective strategies that you can start using today! Did you know? According to drip.com US Black Friday, Online Sales Climbed from $1.93 Billion in 2019.

Email Marketing 83

Email Marketing Marketers Marketing Analytics 83

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . How TikTok Promotes Content. TikTok, the Rebirth of Vine.

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Rock Content

JANUARY 3, 2024

Since Kristallnacht is prominent on the German calendar, the bot promoted it. Inappropriate News-Jacking Part 2: Kenneth Cole Thanks to the viral, organic success of the timely Oreo Super Bowl Tweet in 2013, social media marketing teams are constantly looking for the next Oreo-style moment. Lightheartedness doesn’t always work.

Marketers 97

Marketers Marketing Retail Promotion 97

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72