Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking. Doorway pages might seem like a nebulous concept for some marketers to grasp. What are doorway pages? Imagine if Target.com pursued this.

SEO 100

SEO User-Generated Transform Manufacturing 100

Hubspot Marketing

JANUARY 16, 2024

In 1942, Finland promoted “Raitus Tammikuu” or “Sober January” as a way to ration resources. It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. Though the Dry January trend is currently having a moment, it’s actually existed in some form for decades.

Retail 126

Retail SEO Promotion Product 126

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. Wayback Machine Now Has 240 Billion URLs.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. confession. I hate McDonalds breakfast.

Management 145

Management Food Communications SEO 145

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Martech

MARCH 4, 2024

Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences. They expected to gain an SEO ranking advantage. Google abandoned AMP after several years and admitted that Core Web Vitals neither aided nor detracted from SEO efforts. Many site owners felt misled.

Email Marketing 122

Email Marketing SEO Promotion Price 122

Search Engine Land

JANUARY 30, 2023

According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow.

SEO 23

SEO Whitepaper Analytics Place 23

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up?

Search Marketers 88

Search Marketers SEO Health Marketing 88

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. SEOs must focus on intent research practices in 2020 by Frédéric Dubut. A day later, we found out what happened, according to Google.

Search Marketers 86

Search Marketers Marketing Marketers Advertisers 86

Neil Patel

JULY 17, 2021

This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. This update in 2013 was all about bridging the gap between what keywords people used and the type of content they actually wanted to find. SEO matters, but don’t go overboard. Google Hummingbird.

SEO 141

SEO User-Generated Analytics Education 141

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. Local SEOs Sound Off On Google+ Local Hijackings. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. 2013: The non-brand ROI for Google was 22% higher than that for Bing.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Adobe Experience Cloud Blog

APRIL 21, 2014

Others may only benefit SEO. Based on the responsiveness of your leads and customers, refine the product based on customer feedback, measured product engagement, and net promoter scores. Don’t just measure the traffic and conversion rate per referral. Some referrals provide great lead-gen but poor closing rates. Do Something New.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. I’ve written about local business marketing and local SEO before. Another great feature that you get with the ad is in-store promotion.

Branding 126

Branding Retail Real Estate SEO 126

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. With Seer Interactive, their approach is SEO heavy. Distilled – Best for Technical SEO. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Hubspot Marketing

DECEMBER 14, 2016

In 2013, MegaRed -- a company that sells a type of krill oil supplement that is good for your heart -- launched a noteworthy digital Valentine's Day campaign. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart. The emotions you want to evoke in your audience.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

JANUARY 28, 2015

How much will effective content marketing contribute towards SEO? Content marketing and SEO are totally connected. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Content marketing and SEO are completely related.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Search Engine Land

MARCH 6, 2023

Learn the complete history of Google’s core updates, what they are, and what’s important for SEO. Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services.

Search Marketers 78

Search Marketers Marketing Marketers SEO 78

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JUNE 3, 2013

There was a time when SEO folks and site owners seemed more concerned about getting links than producing anything worth actually linking to and visiting. Link building in the age of authority has more in common with effective networking than some sort of magic SEO art. Brian Solis (@briansolis) May 21, 2013. 3) Promote an event.

eBook 78

eBook Non-Profit Fashion PR 78

Search Engine Land

JANUARY 19, 2023

July 9, 2013: Google: Guest Blogging For Links? 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam. Don’t Panic.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Marketing Insider Group

MARCH 7, 2013

We have a big new responsive/mobile re-styling due on the 18th of March 2013. We see more people discovering listly via SEO. The long term value of ever changing lists from an SEO perspective is pretty amazing. Promoted content is rising too and could well backfire as consumers get smarter at discerning the origins of content.

Branding 106

Branding Thought Leadership Fashion Marketing 106

Moz

NOVEMBER 9, 2020

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". From an SEO perspective, the post did extremely well. Despite its success, seven years is a long time in SEO. This is exactly that SEO guide. We decided to update the content. Will we succeed?

SEO 60

SEO Shipping User-Generated Promotion 60

Marketing Insider Group

APRIL 24, 2023

From an SEO perspective, Ecosia offers a few opportunities for businesses focused on sustainability and environmental responsibility. Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 67

Search Marketers SEO Marketing Marketers 67

Search Engine Land

MARCH 9, 2023

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW 2013: Also, SEO isn’t bull and the biggest challenges in search were the knowledge graph, speech recognition and natural language. Google On Bing Attack Ads: “Others Should Focus On Building Good Products” 2013: “We focus on our users.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Neil Patel

OCTOBER 25, 2020

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. There was a myth (although debunked in 2013 ), which postulated that we have two brains : The methodical or analytical side on the left and the creative side on the right. Difference #4: Analytics vs creativity.

Market Research 136

Market Research Marketing Marketers Analytics 136

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. Adeline Knight , SEO Content Manager at Icons8 , suggests using a special size. Icons encourage and improve engagement. But make sure you add icons the right way.

eCommerce 131

eCommerce Marketing Marketers Manufacturing 131

Search Engine Land

JANUARY 23, 2023

Search Engine Land adds technical, in-house SEO experts to team 2019: Detlef Johnson and Jessica Bowman would contribute content and expertise to Search Engine Land and SMX events. Data: Google organic search CTRs decline on desktop, see big drop on phones 2019: Mobile organic clicks on declined roughly 10 points between 2016 and 2018.

Search Marketers 74

Search Marketers Marketing Marketers SEO 74

Hubspot Marketing

AUGUST 21, 2017

SEO isn't limited to blogging -- it turns out, you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to get found for. In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Spiralytics

AUGUST 22, 2024

With this competitive environment, robust SEO practices are more critical than ever. Professional SEO services not only enhance your organic search rankings but also complement other efforts such as search advertising, ensuring that your business is visible across all digital channels. First Page Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Moz

AUGUST 24, 2020

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. To find out, we mined the data from our State of SEO 2020 survey , which featured 652 SEOs in 51 countries. of SEOs in 2012, 28.2%

SEO 68

SEO Price Promotion Health 68

Search Engine Land

JANUARY 4, 2023

2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis. 2016: What Is Your SEO Learning Program? by Jacob Baadsgaard. by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Neil Patel

APRIL 12, 2021

If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. Many SEO experts have suggested Google copied Baidu in this way. If you run a business with Chinese clientele or want to promote your products to a Chinese audience, optimizing your content for Baidu can help you open those doors.

SEO 103

SEO Law Advertising Advertisers 103

Hubspot Marketing

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Step 11: Optimize for on-page SEO. Don't obsess over how many keywords to include.

eBook 145

eBook SEO User-Generated Millennials 145