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Top Marketing Predictions For 2014

Marketing Insider Group

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. When we need information, we can find it instantly.

Transform 110
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The 8 Best Content Marketing Companies of 2020

Neil Patel

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. 500 2013 list of fastest-growing media companies in the United States. Conclusion.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. Instead of sending promotional offers to your customers (10% off! This results in a shift in how marketing budgets are allocated.

Fashion 134
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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. They’re virtually a one-stop-shop.

Energy 145
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Why Micro-Influencers Are Better: 11 Statistics to Consider

Spiralytics

Many companies would attempt to get in touch with these famous influencers and secure their services for advertising or promotional collaborations. As you can see from these statistics, today’s marketing industry relies more on influencers’ power, influence, and reach than in years past.

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Supercharge Your Marketing Campaign with Visual Content

Duct Tape Marketing

As the world’s volume of digital content grows by 200% each year , it’s becoming increasingly difficult for traditional marketing methods to reach consumers – hence why more and more marketers are incorporating visual content into their campaigns. As the platform develops, the quality of presentations is rapidly rising.

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Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Buffer Marketing

Offers are made differently by hiring managers, negotiation happens and may affect the salary number, and promotions may be unevenly distributed. Team members would always keep the previous salary if it was higher until a future formula change or promotion led to an increased salary. levels one to three).

Finance 134