What makes content go viral, backed by research
Martech
NOVEMBER 6, 2024
In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect? Based on our study, Reddit engagement peaked around 10 p.m.
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