Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? You’ve got to promote it.

Whitepaper 78

Whitepaper Promotion Customer Marketers 78

Duct Tape Marketing

JANUARY 3, 2014

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.

Whitepaper 66

Whitepaper Copywriting Health Analytics 66

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing.

Market Trends 110

Market Trends Content Marketing Whitepaper Marketers 110

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call.

Customer Journey 136

Customer Journey Customer Whitepaper Marketers 136

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Studies show that 95 percent of all purchase decisions are emotion-driven.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

JULY 27, 2015

In 2013, the company launched Counter Culture , a news and advice center dedicated to helping small businesses succeed. MIDDLE-STAGE CONTENT: A combination of licensed and original content that hits on niche topics specific to SAP’s offering and solutions: white papers, case studies, video and infographics.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. 500 2013 list of fastest-growing media companies in the United States. They ranked #291 on the Inc.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134