Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 145

SEO Shipping Retail User-Generated 145

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Offsite SEO , on the other hand, is what ‘they’ say about you.

SEO 110

SEO Finance Content Marketing Place 110

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

SEO 112

SEO User-Generated Advertising Advertisers 112

Search Engine Land

SEPTEMBER 17, 2024

As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Takeaway Brand matters, and SEO is no longer a standalone marketing channel. Dig deeper: Top 10 SEO benefits of building a brand that people trust 2. Processing.

User-Generated 78

User-Generated eCommerce SEO Shipping 78

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. There are lots of marketing options beyond Facebook ads and SEO but we’ve stayed in the familiar marketing trenches. A focus on cultural relevance requires an obsession with … 3) The Need for Speed At 8:48 p.m. My guess is: ZERO.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

SEO 110

SEO Entertainment Marketers Marketing 110

Neil Patel

DECEMBER 15, 2020

When it comes to SEO and marketing, I like quick and easy wins. And, thankfully, there are some SEO techniques that deliver high value for low effort. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. It’s relatively simple, and it can improve your SEO. Low effort.

SEO 141

SEO Health User-Generated Place 141

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.    A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2009: Considering In-House SEO?

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Here’s our look back at the biggest SEO news and updates of 2023. SEOs who got early access shared early Bard issues , which included hallucinations and getting bad SEO advice that went against Google’s guidelines (e.g.,

SEO 117

SEO User-Generated Gen Z Analytics 117

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. ’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Duct Tape Marketing

JANUARY 9, 2014

The Future of Small Business SEO (Hint: It’s About Content) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Phil Singleton – Enjoy! 2013 was an exciting year for small business Internet marketing.

SEO 78

SEO Transform Health Content Marketing 78

Hubspot Marketing

OCTOBER 25, 2024

As a local SEO specialist at my previous company, I know the ins and outs of how to get in front of your local target audience. Aside from improving your local SEO , these can also improve your rankings on search engines because the listings usually link back to your site. But what is a business listing, and what does it look like?

Real Estate 84

Real Estate SEO User-Generated Advertisers 84

Search Engine Land

JANUARY 28, 2023

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year. 2016: Why Grave Misconceptions About SEO Still Persist by Jayson DeMers.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Rock Content

AUGUST 5, 2023

When it comes to SEO , there’s no such thing as too thorough. Using schema markup on a page gives you a powerful SEO boost on several levels. Inclusion in the Knowledge Graph can lead to lots of valuable SEO opportunities—like the chance to appear in a knowledge panel when a user searches for your brand.

SEO 91

SEO User-Generated Place Marketing Strategy 91

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. confession. I hate McDonalds breakfast.

Management 145

Management Food Communications SEO 145

Search Engine Land

JANUARY 24, 2023

Video: Dawn Beobide on the importance of training your developers on SEO 2021: In this installment of Barry Schwartz’s vlog series, he chatted with Beobide about properly sharing the importance of SEO, and building a good relationship with, your developers. Some free SEO advice for his new blog.

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

JANUARY 30, 2023

According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow.

SEO 23

SEO Whitepaper Analytics Place 23

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. By 2013, Google’s Webmaster Tools content guidelines section had modified this description , stating: “Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3 2007-2013). 2014: The B2B Marketer’s Guide to Baidu SEO by Harrison Jones. by Eric Enge.

Search Marketers 104

Search Marketers Manufacturing Marketers Marketing 104

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? Why Is It Important for SEO? It’s rich in SEO keywords and links, and it should also be written with the reader in mind. What Is Evergreen Content? Unlike news items that go out of style (e.g.

Thought Leadership 134

Thought Leadership SEO Content Marketing Branding 134

Animalz blog

DECEMBER 5, 2024

Framework Creation Two weeks before they publicly launched Slack in 2013, founder Steward Butterfield wrote a blog post memo titled “ We Don’t Sell Saddles Here, ” a framework for thinking about product positioning. The Skyscraper Technique : Brian Dean analyzed what made content rank well in Google. What to look for?

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 85

Search Marketers SEO Retail Marketers 85

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Adobe Experience Cloud Blog

JANUARY 16, 2013

Chris Penn recently wrote a post that perfectly sums up the current state of content marketing: “If 2012 was about the power of content marketing, then 2013 has to be about making content that doesn’t suck if we want content marketing to remain a viable method of reaching and acquiring new customers.” I agree 100%.

Content Marketing 134

Content Marketing SEO Marketing Strategy Customer 134

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

MARCH 21, 2023

Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO 2021: Other topics discussed: Google My Business, Google Shopping, passage ranking and more. Data show that search query volumes on the PC peaked in 2013 2016: 2013 was the high-water mark for desktop search. on mobile devices.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Duct Tape Marketing

AUGUST 6, 2013

3 Social SEO Tweaks Every Business Should Make written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area.

SEO 78

SEO Price Advertising Advertisers 78

Search Engine Land

FEBRUARY 18, 2023

Video: Rhea Drysdale on hyperlocal SEO & saving clients money 2020: From running a small business to digging deep into SEO to help clients win. Google Was Nearly A Site That Allowed Users To Order Pizza Through A Fax Machine 2013: Sergey Brin explained how a single failed fax allowed Google to be born.

Search Marketers 88

Search Marketers Finance Marketers Marketing 88