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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Organic Marketing Examples 1.

Gen Z 117
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A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Adobe Experience Cloud Blog

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Social Media Marketing World (March 26-28) – San Diego, CA. What were your favorite events of 2013?

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10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

Adobe Experience Cloud Blog

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. What the Most Successful People do Before Breakfast - Laura Vanderkam - The best and most useful 32 pages you are likely to read in 2013.

Marketers 134
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The History of Social Media Since 2003

Hubspot Marketing

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2013 - YikYak is released as a local message board for college students.

Gen Z 134
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13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

SVP of Social Business Planning at Edelman and Author of Smart Business, Social Business. Session: Training Your Company for Social Media ( Register ). Jim Tobin, Ignite Social Media. Social Media Marketing Speaker and Analyst and President of Ignite Social Media.

CRM 131
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The real and complete history of social media marketing

illumin

The birth of paid social With the rise of social media came the birth of social media marketing. Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model.