article thumbnail

What makes content go viral, backed by research

Martech

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect? not just “Oh, that’s interesting.”

PR 130
article thumbnail

How marketers can stop fueling customer churn for good

Martech

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear.

Customer 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2

Adobe Experience Cloud Blog

As radio became more popular, P&G sponsored programs in an effort to reach their target market, housewives. The bottom line is that you are trying to build a list through permission based marketing instead of buying a list. The big trend for 2013 is going to be agile marketing.

article thumbnail

Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. It didn’t take long for a queue to form in front of the poster on Brick Lane.

article thumbnail

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. However, if you’re moving into territories whose native language is not your own, you’ll need a content marketing team led by native speakers. Expanding beyond borders. Image via Pixabay.

article thumbnail

How to Calculate Your Total Addressable Market (TAM)

Lusha

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. However, segmenting your market might show that: Small businesses might prioritize affordability and ease of use.

Price 52
article thumbnail

8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

A Rumble study from 2013 found that while certain mobile app user behaviors were similar, most of those interacting with mobile content exhibited unique behavior. Content marketing Marketing Strategy Mobile mobile marketing Social Marketing Social Media Target Market Target Marketing Dave Landry Jr.'