Adobe Experience Cloud Blog

MAY 31, 2013

Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? So, that’s my list of 2013 predictions and in some cases, wishful thinking. Do you Agree?

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Content Marketing Telemarketing Thought Leadership Marketers 101

Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. The ones that don’t are the ones that realize the value of thought leadership, keeping strong teams together, innovation, and retaining customers by taking good care of them. . Did it all go according to plan?

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Search Engine Land

FEBRUARY 12, 2023

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union 2013: Some of the interesting trends we saw on Google due to the State of the Union address. Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse 2013: Google Flu Trends overshot the percent of the U.S.

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Search Marketers SEO Marketers Marketing 82

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

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Customer Thought Leadership Promotion Branding 174

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Why should you follow her?

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

JUNE 11, 2015

Interestingly, obtaining permission from your subscribers is not only good marketing etiquette, but it’s also a legal requirement under the Telephone Consumer Protection Act (TCPA) of 2013. So, I’ll keep saying it—make sure you comply!

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Marketing Strategy Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

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Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Created from data collected by Harvard linguists from 2003-2013, the quiz became an internet phenomenon and remains popular to date. One of their most successful articles of all time was a quiz called “ How Y’all, Youse and You Guys Talk ” that guessed where in the U.S. users were from based on their speech patterns.

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Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. I’d love to hear what you think in the comments below.

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Branding Entertainment Thought Leadership Marketers 0

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. Consider adding an RSS button to your content hub landing page, too: Keep on Top of Industry News & Thought Leadership.

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Price Fashion User-Generated Thought Leadership 143

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing'

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Adobe Experience Cloud Blog

JULY 19, 2018

Here’s one example for you: I met Jill Rowley , Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Customer Marketers Marketing 130

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing'

Thought Leadership 133

Thought Leadership Food Communications Marketers 133

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Zachys Wine & Liquor. Envelopes.com.

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Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

JULY 29, 2014

According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Pinterest? Register here ! Content Marketing'

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Branding Thought Leadership Fashion eBook 134

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. So, we tend to have a variety of content from different voices.

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Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer 64

Customer Thought Leadership Promotion Branding 64

Orbit Media Studios

MAY 4, 2022

Wine & Web circa 2013. Thought leadership*. But that is the definition of true thought leadership. In other words, if no one disagrees with you, you are not a thought leader. Many of the attendees came regularly, some attending dozens of times (looking at you, Kyle !). Enduring friendships have formed.

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Thought Leadership Energy Content Marketing Promotion 143

Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

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Adobe Experience Cloud Blog

MAY 20, 2015

in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. It didn’t take long for a queue to form in front of the poster on Brick Lane. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% The Strategic Use of Celebrity.

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Adobe Experience Cloud Blog

AUGUST 29, 2013

It’s also why Monetate’s Intelligent Email Marketing that Drives Conversions (2012) found that segmented email campaigns produce 30% more opens than undifferentiated messages, and why the DMA National Client Email Report (2013) found that email marketers estimate 30% of email revenue derives from targeting to specific segments.

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Adobe Experience Cloud Blog

JUNE 19, 2017

A 2013 Bain & Co. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The next step is to follow up! Run post-case support surveys with the following questions: Did our support team solve your issue? The post Less Than 1% Churn?

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Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

JANUARY 16, 2014

What were your favourite events of 2013? Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Did we miss any of the international events you’re looking forward to?

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Adobe Experience Cloud Blog

OCTOBER 2, 2017

I’d like to hear your thoughts in the comments. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How do you use data in your decision-making?

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Transform Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 2, 2015

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Demand Generation b2b Consumer'

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Thought Leadership Energy Communications Digital Marketing 134

Adobe Experience Cloud Blog

MARCH 10, 2015

A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” If marketing used to be an assembly line, with marketers coming in at the end to figure out how to sell a product, they are now in a trading room, he explained. It was quick, witty, and memorable.

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Thought Leadership Customer Journey CMO Marketers 134

Marketing Insider Group

MARCH 9, 2020

We then help their experts (more on that below) to build thought leadership content. Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market.

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Adobe Experience Cloud Blog

JULY 21, 2015

This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Tweet to us @Marketo, or drop us a line in the comments below.

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Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience.

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Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 4, 2017

This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013. The post 5 Tips to Prevent a Social Media Nightmare appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The importance of asking someone to look over a post before you send it.

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Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones. UGC campaigns have immense potential not only to boost engagement with your brand, but also to go viral across the web. Take the example of Belkin, a company that creates protective cases for smartphones and tablets.

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Branding Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion smartphone users, which translates to 1 in 7 people worldwide! This statistic makes optimizing your websites for mobile devices more compelling. Mobile Marketing b2b Consumer'

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SEO Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?

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Digital Marketing Customer Journey CRM Retail 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. How is your marketing organization leveraging engagement marketing to show your campaign contribution? Engagement Marketing Consumer'

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