Remove 2013 Remove Thought Leadership Remove Whitepaper
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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

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Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Adobe Experience Cloud Blog

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Social media is killing email!), In the U.S.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

White paper or e-book downloads. We then help their experts (more on that below) to build thought leadership content. Let’s say that during your audit, you discover a post you wrote back in 2013. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership.

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Hubspot Marketing

As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter. These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you.

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