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But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thoughtleadership and value proposition, but they often aren’t delivered in an appealing way.
Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, whitepapers, or blogs. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones.
Author of 3 books on whitepaper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thoughtleadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thoughtleadership. Michael posts great videos on skill-building.
a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Marketing automation tools can tell you which email recipients clicked on a link, visited your site, and downloaded your whitepaper, webinar, or free trial. Social media is killing email!), In the U.S.
Whitepaper or e-book downloads. We then help their experts (more on that below) to build thoughtleadership content. Let’s say that during your audit, you discover a post you wrote back in 2013. You can stretch its value even further by turning it into a how-to video, an in-depth whitepaper, or even a webinar.
Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thoughtleadership.
As long as it serves its purpose -- whether that's thoughtleadership, driving leads, explaining a new concept, or something else -- length doesn't matter. These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you.
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