Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Content on the internet tripled between 2010 and 2013. Click to Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

APRIL 25, 2013

In a world of accelerated change, Jonathan highlighted the trends that are causing marketers to rethink the future and make fundamental transformations to their business. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear.

CMO 108

CMO Transform Manufacturing Marketing 108

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Gillette: A brand perception shift that transformed a culture. Gillette’s marketing team shifted not only its brand perception, but more significantly, transformed cultural perception. How to respond?

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Many Chat

JUNE 13, 2022

Burbn’s transformation. May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. December 21, 2012: Version 3.4.1

Transform 98

Transform Marketing Marketers Analytics 98

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. They build products that “help transform people’s lives.” That’s more than the length of the Serengeti. It’s also the exact height of a rollerskating unicorn balancing 34404336 dinner plates. Fantastic!”. I mean, right?

Transform 134

Transform Law Thought Leadership Health 134

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. 2012 - Facebook buys Instagram.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We

Transform 115

Transform CMO Advertising Advertisers 115

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. More MarTech experts to follow: ABM AI and marketing B2B CDP Content Customer experience Digital transformation. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K In your inbox.

eCommerce 112

eCommerce Transform Retail Shoppers 112

Marketing Insider Group

MAY 7, 2013

I even predicted that social, content and personal branding would drive the future of business in 2013. Social Businesses are transforming their view of the world and their entire operation from an inward focus to a customer focus. And it is about growing your social connections. What is Social Selling?

Transform 111

Transform Communications Promotion Branding 111

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Leading brands will seek to entertain their audiences as well and deliver real news.

Transform 110

Transform Entertainment Marketing Marketers 110

Martech

MARCH 30, 2022

When it comes to digital transformation…our overall strategy is entrenched in our overarching business objective. Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013. Read next: Breaking down the digital transformation of today’s customer journeys. What changed? Bake it in from the beginning.

Pharmaceutical 112

Pharmaceutical Transform Marketing Marketers 112

Businesses Grow

SEPTEMBER 25, 2023

Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. Oreo transformed an unexpected power outage into a moment of branding genius. At 8:48 p.m. Thousands of articles have been written about it. This journey could take months. And it started something new.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Adobe Experience Cloud Blog

APRIL 8, 2014

Here are five of the biggest trends that are transforming marketing today. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. 1) Isolated channels —> coordinated experiences.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. There must be real transformation that enables us to get to know and Engage our buyers at a deeper level and ultimately, meet them where they are in their process. It’s all about the buyer.

Transform 110

Transform Marketing Marketers Education 110

Duct Tape Marketing

NOVEMBER 1, 2017

His third book, Epic Content Marketing was named one of “ Five Must Read Business Books of 2013 ” by Fortune Magazine. Why building a loyal audience is key to transforming a business. His third book, Epic Content Marketing was named one of “ Five Must Read Business Books of 2013 ” by Fortune Magazine.

Transform 74

Transform Marketing Marketers Content Marketing 74

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square.

Transform 145

Transform Entertainment User-Generated Retail 145

Content Marketing Institute

NOVEMBER 25, 2017

Delivered by Drift director of marketing, Dave Gerhardt, at an OpenView Venture Partners recent speaker event, the brilliant narrative describes how the live chat tool company transformed its content operations into a movement, of sorts, by including five specific attributes in every one of its storytelling efforts.

Content Marketing 102

Content Marketing Transform Marketing Marketers 102

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Influencer marketing has transformed how we shop. Over a decade later, people still reminisce and rave over the viral moment.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Jeff Bullas

MARCH 15, 2023

ADA litigations have surged by over 300% from 2013 to 2019 , with a top record of 11,053 cases last year. accessiBe and screen readers To recognize what’s on your page, blind persons rely on their screen readers — these are applications that transform text and visual content into recognizable outputs, such as Braille or audible speech.

Law 246

Law Shoppers Non-Profit Price 246

Duct Tape Marketing

SEPTEMBER 10, 2013

During our HubSpot’s annual marketing conference INBOUND 2013, we unveiled Signals , a freemium sales product that gives sales reps the tools they need to make their conversations with prospects and leads more relevant and contextual.

Transform 77

Transform Inbound Marketing CMO eBook 77

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Founded in 2013, Patreon allows content creators to earn money from subscriptions. Not all new social media apps will blow up like TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Neil Patel

NOVEMBER 30, 2020

Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Notice how the brand combines this with a CTA urging people to play the game, effectively transforming the top half of its business page into an interactive advert. Keep Your Facebook Cover Photo Simple. Don’t do that.

Real Estate 144

Real Estate Transform Promotion Fashion 144

Neil Patel

SEPTEMBER 13, 2021

The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. The documentary had a 2020 Netflix release and has a 1-hour 34-minute runtime.

Transform 136

Transform Marketing Marketers Millennials 136

Search Engine Land

JANUARY 29, 2023

Google Q4 2013 Earnings Report $16.86 Google Tests B2B Market With Google Shopping For Suppliers 2013: The beta was open only to electrical and electronics industries. Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon 2013: Some people on Google+ have added satirical, fake reviews to locations in North Korea.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

The CMO Survey

FEBRUARY 21, 2020

increase since 2013. Given that marketing applications of AI provide clear cases that demonstrate the impact of these technologies, the CMO can lead change by collaborating with the CIO and company leadership to build out an analytics function that has the potential to transform functions across the organization. Take AI baby steps.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. I was struck when Seth pointed out that “marketing has completely transformed”, and that “the marketer now needs to be in charge of everything a company does… they need to be the first step”. He was hired by Yahoo!

CMO 134

CMO Manufacturing Transform Marketing 134

Backlinko

MARCH 13, 2024

While market research has been around for a while, it has been undergoing constant transformation. That’s a slight increase from 56.2% in Q3 2021 – SurveyMonkey Date Mobile Non-Mobile Q4 2020 52.0% Q1 2021 52.1% Q2 2021 53.0% Q3 2021 56.2% Q4 2021 55.3% Q1 2022 55.0% Q2 2022 56.1% Q3 2022 58.2% Q4 2022 56.9% Q1 2023 54.7% Q2 2023 55.1%

Market Research 103

Market Research Non-Profit Transform Marketing 103

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. In 2013, a series of YouTube videos found huge success by taking video footage of normal events and overlaying them with “bad lip reading.” Here are a few ads that nailed millennial marketing.

Millennials 122

Millennials Advertising Advertisers Gen Z 122

Duct Tape Marketing

JUNE 27, 2013

It has been several months since February 14, 2013 and the company is still being plagued by this one negative customer review and their response to the customer on Facebook. By the end of that day, the florist had numerous negative reviews online and people from across the country knew about this story—all because of social media.

Customer 78

Customer Transform Customer Acquisition Management 78

Content Marketing Institute

NOVEMBER 12, 2017

It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”. In 2013, it raised another $11.5 Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories.

Energy 111

Energy Price Transform User-Generated 111

Neil Patel

SEPTEMBER 21, 2020

500 2013 list of fastest-growing media companies in the United States. Using his marketing expertise and growth mentality, Eric nurtured and transformed Single Grain into the top digital marketing agency it is today. They ranked #291 on the Inc. ” Eric Sui and the Single Grain team are turnaround specialists.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing.

CMO 145

CMO Marketing Marketers Health 145

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. With 2 billion monthly active users , 90 percent of whom follow at least one business profile in-app, Instagram has transformed from a simple photo-sharing app into a powerful marketing channel for small businesses with a limited budget.

Customer 121

Customer Communications Transform Social Media Marketing 121

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

Transform 111

Transform Entertainment Whitepaper Communications 111

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20