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Canva acquires genAI startup Leonardo.AI

Martech

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. for an undisclosed sum. The Australia-based Leonardo.AI

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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine). Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. The limit does exist.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Its a win-win.

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Why your A/B tests fail and how CUPED fixes it

Welcome Software

It stands for Controlled-experiment Using Pre-Existing Data, a clever statistical trick to reduce variance by using historical user behavior before the test begins. While AI can help generate test ideas and analyze results, it can't solve the core problem of needing sufficient data to make confident decisions. Why does this happen?

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What Are Brand Identity Elements?

Hubspot Marketing

Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today.

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21+ Free Stock Images Sites to Find Photos (+ for Commercial Use)

Buffer Marketing

AI image generator tools  are great for creating customized content, but tread carefully when using them commercially.  Copyright Office, AI-generated content isn't copyright-protected, but this doesn’t mean that copyrighted works haven’t been used to train the various AI models these tools use.

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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. ISPs are working hard to improve the experience of their service for their users. Years later, Gmail isn’t the only ISP to help users organize their inboxes.

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