Remove 2013 Remove User-Generated Remove Whitepaper
article thumbnail

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

article thumbnail

Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Adobe Experience Cloud Blog

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Encourage user-generated content. User generated content (UGC) is a unique content type that many brands today haven’t experimented with.

Branding 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use LinkedIn Marketing Automation To Boost Your Business?

OnPassive Marketing

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. It can also be used to boost brand awareness and generate leads for your business. This can include sending tailored messages to your most active users or notifications based on their recent activity.

article thumbnail

10 Social Media Challenges Your Business Must Overcome

Sprout Social

Downloads of a whitepaper or app. When building an online presence, you’re really focused on generating awareness and driving organic reach. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Make sure you have one in place with quantifiable goals.

Transform 111
article thumbnail

Yandex scrapes Google and other SEO learnings from the source code leak

Search Engine Land

According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. I’ve also spent a lot of time sharpening my grasp of general Information Retrieval best practices for web search engines. The code leak featured chunks of all of it. The factor reverts to 0.1

SEO 23
article thumbnail

Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. They also use marketing automation tools to closely monitor performance data like open rates, click-throughs, and conversions, to eliminate those strategies that aren’t generating results. In the U.S.

article thumbnail

4 Key Lessons Content Marketers Can Take From Data Journalists

Moz

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. From Seagate.