Duct Tape Marketing
MAY 3, 2013
Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!
Duct Tape Marketing
JANUARY 3, 2014
5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.
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Adobe Experience Cloud Blog
AUGUST 25, 2014
But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.
Marketing Insider Group
DECEMBER 19, 2014
In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing.
Marketing Insider Group
MARCH 29, 2021
In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Studies show that 95 percent of all purchase decisions are emotion-driven.
Adobe Experience Cloud Blog
SEPTEMBER 24, 2015
Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. In 2013, Belkin partnered with LEGO to come out with a line of LEGO builder cases for iPhones.
Martech
MARCH 28, 2023
If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call.
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