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5 key trends we’re seeing in B2B marketing

Martech

One of the best known B2B video campaigns, Caterpillar’s “Built for It,” became quite a media darling at its peak in 2014-2015, as explained by Cat’s Archie Lyons, creative director of global brand marketing. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 132
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China leads the world in generative AI use

Martech

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. . “There are a lot of governmental mandates for the use of generative AI. filed 6,300 in that same time period.”

Transform 143
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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries.

Retail 116
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60 social media statistics marketers need to know in 2025

Hootsuite

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Source: Pew Research 10. 63% of U.S. Source: Pew Research 11.

Gen Z 104
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CMO Spotlight | Sergio Pérez - Emmy Squared

Set Up

Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders.

CMO 105
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New horizons for data-driven direct mail marketing

Martech

PebblePost and Postie, founded in 2014 and 2017 respectively, were early proponents of putting data at the heart of their direct mail operations; indeed, PebblePost has always called its offering “programmatic direct mail.” Are you a veteran? Are you a Medicaid recipient? ” It began, said Ross, with retargeting.

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014). Not every marketer will enjoy being so software-dependent. Productivity Statistics We conducted original research with 117 marketers in the United States.

Product 121