Remove 2014 Remove Advertising Remove Gen Z
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60 social media statistics marketers need to know in 2025

Hootsuite

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Social media advertising statistics 55. 63% of U.S.

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New horizons for data-driven direct mail marketing

Martech

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.

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The Potential Impact of Gen Z on SEO

Moz

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

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Native Advertising Strategy: How and When to Use It

Hubspot Marketing

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

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By the numbers: Diversity and inclusion are good business

Martech

In 2014 it was 76%.) 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). A big improvement. Forrester ). McKinsey ). Why we care. “If

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