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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

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Native Advertising Strategy: How and When to Use It

Hubspot Marketing

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

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How to Rock Mobile Native Advertising

Content Marketing Institute

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

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The Rise of Paid Verification on Social Media

Hubspot Marketing

Instagram followed suit and began verifying accounts in 2014. With the advertising challenges social media platforms have experienced over the past few years intensifying, it’s not surprising these companies are evolving to include paid subscription models to generate revenue. The goal was to make impersonation harder to achieve.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well.

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What does the future of decentralized social media mean for marketers?

Sprout Social

Steemit Steemit launched in 2014, making it one of the oldest decentralized social media networks. Emphasis on organic, community-first social strategies New advertising formats—or a lack of traditional ads entirely—will influence marketers’ approach to paid and organic strategies.

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Content Marketing in 2021 and Beyond

Neil Patel

Content marketing is as much about watching the trends as it is about creating and sharing content. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. The average blog post was 808 words in 2014, but was 1142 words in 2017. Not anymore.