2014 Advertising New Markets 
Adobe Experience Cloud Blog
MARCH 4, 2015
The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Your Marketing Efforts Need to Be Where Your Prospects Are. How do you incorporate web engagement into your marketing strategy?
The CMO Survey
FEBRUARY 26, 2020
Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% of marketing budgets to 15.2% persons in February 2014 to 3.1
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Adobe Experience Cloud Blog
JUNE 8, 2018
But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. It was said the Syms liked nothing better than to talk about and explain clothes to the bankers and financiers who frequented his original shop in downtown New York City. That simple.
Hubspot Marketing
AUGUST 21, 2017
In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. 25) Email your LinkedIn Group.
Martech
APRIL 5, 2022
Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A
Search Engine Land
JANUARY 16, 2023
Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013. 2014: Google said it pulled more than 350 million bad ads from its systems. 2014: 1-800-Flowers saw the overall conversion contribution from AdWords rise 7% when counting orders that started on one device and ended on another.
Adobe Experience Cloud Blog
MAY 10, 2018
Sometimes this works too well, like when Target accidentally outed a pregnant teen to her family by sending pregnancy product advertisements to the house based on shopping history. Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly. Don’t fear extending your brand into new markets and industries.
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