Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Pro Tip: To measure the conversion rate of your emails, you'll need to integrate your email platform and web analytics. How valuable is your conversion rate?

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. And that is only from June of 2014!

Thought Leadership 134

Thought Leadership eBook Content Marketing Analytics 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Example Solutions: Gainsight , Scout Analytics , Totango , Woopra. Here’s how: The Marketing Technology Six-Pack. Did You Know? SOCIAL MARKETING. Goal : Maintain your brand.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Logistics 106

Logistics Traditional Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape. Guess again! Landing pages. Campaign management.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics.

Analytics 76

Analytics Promotion Social Media Marketing Branding 76

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Analytics specialist – Reporting and Analytics Management. Analytics Role. At Marketo, we have a much larger team. 2 full-time employees).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

JUNE 1, 2015

A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Adobe Analytics bases the data on one trillion visits to U.S. Spending as discounts kick in. This despite inflation and talk of a recession.

Price 112

Price Food Retail eCommerce 112

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2014: 14 Link Resolutions for 2014 by Julie Joyce. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

JANUARY 26, 2015

The list of MarTech billboards along the Silicon Valley’s highway 101 goes on and on to include events/webinars (On24), big data/analytics (Birst) and many more. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Duct Tape Marketing

AUGUST 26, 2016

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing. The go-to tool for tracking all of this information is Google Analytics. The fact is that if the previous statement describes you, the data you see in your analytics account is probably complete garbage.

Analytics 53

Analytics User-Generated Digital Marketing Marketing 53

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Tie content marketing efforts into the demand funnel though analytics and CRM integration. Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.”

Content Marketing 111

Content Marketing Customer CRM Marketing 111

Hubspot Marketing

APRIL 12, 2019

The Adobe integration means that, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you'll have a powerful enterprise marketing automation and optimization suite. They also excel in personalization and analytics. It's also a relatively new player, only founded in 2014.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Martech

OCTOBER 1, 2021

What do marketing attribution and predictive analytics tools do? Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building. Do what you’re paid to do, is the message, and not someone else’s job. Read more here.

CRM 110

CRM Analytics Health Digital Marketing 110

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Analytics specialist – Reporting and analytics management. Analytics Role. At Marketo, we have a much larger team. Lead Nurture Manager.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Buffer Marketing

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 134

Content Marketing User-Generated Analytics Marketing 134

Hubspot Marketing

JULY 22, 2024

Launched by Grace Wales Bonner following her graduation from Central Saint Martins in 2014, the label is informed by broad cultural research and embraces a multiplicity of perspectives.” While other businesses might do well in providing a creative, long-form story, Bloomberg’s typical demographic is likely more analytical.

Fashion 106

Fashion Energy Price Product 106

Hubspot Marketing

DECEMBER 2, 2022

How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. Editor's note: This post was originally published in May 2014 and has been updated for comprehensiveness. Should you use photo collages. Measuring Your Strategy's Success.

Analytics 145

Analytics Place Management Marketing 145

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Website analytics for Facebook referrals. You can use our social media analytics to measure and review your efforts.

Affiliate Marketing 111

Affiliate Marketing Social Media Marketing Analytics Advertising 111

Search Engine Land

JANUARY 21, 2023

Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement 2016: According to court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in 2014.” of US search query volume, while Bing powered 32.2% of organic search. Google Panda Update Version #24; 1.2%

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. Adjust’s InSight is a mobile analytics solution. As you may have guessed at this point, the blog post doesn’t exist.” They are a “work in progress,” the companies say.

User-Generated 105

User-Generated Analytics Communications Management 105

Search Engine Land

MARCH 25, 2023

Google Says Don’t Delete Your Disavow File Prior To Uploading A New One 2014: He said instead, upload the new one, which will replace the old disavow file. How A Single Guest Post May Have Gotten An Entire Site Penalized By Google 2014: Another case of Google failing to keep its promise to provide more examples relating to penalties.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. So Barry Schwartz made one.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. Between various analytics services and built-in social media platform capabilities like Instagram Insights , you have the tools to collect, analyze, and use the data that matters. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

AUGUST 11, 2015

Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). This might be a particularly interesting test to run on a mobile landing page.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. or Google Link Shortener.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Search Engine Land

JANUARY 14, 2023

2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Google Q4 2013 Earnings Report $16.86

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78