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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

Customers are self-educating, so integrate education and relevant content into their experience. digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group). If you don’t educate your customers, then your competition will! 82% of U.S.

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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Launched in 2014, the company gives brands the analytics to track and ship stock globally. We want to help entrepreneurs think globally from day one by helping them ship stock around the world to instantly open up new customer markets. I caught up with Enda to find out more about his role.

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Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Marketing Insider Group

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

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