Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Adobe Experience Cloud Blog

AUGUST 11, 2015

Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). This might be a particularly interesting test to run on a mobile landing page.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs.

Marketers 111

Marketers Marketing Digital Marketing Social Media Marketing 111

Buffer Marketing

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. It was (and is!) high-quality content, too.

Content Marketing 134

Content Marketing User-Generated Analytics Marketers 134

Duct Tape Marketing

AUGUST 26, 2016

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing. The go-to tool for tracking all of this information is Google Analytics. The fact is that if the previous statement describes you, the data you see in your analytics account is probably complete garbage.

Analytics 53

Analytics User-Generated Digital Marketing Marketers 53

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Google Q4 2013 Earnings Report $16.86

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. So Barry Schwartz made one.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2014 : The end of an era – this was Fishkin’s final day as CEO of Moz.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Orbit Media Studios

APRIL 6, 2022

It’s the new version of Google Analytics and it’s …different. These ones often jump out at you from Analytics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” These definitely do not jump out at you from Analytics reports. Are you using GA4 yet? They’re hiding.

Promotion 144

Promotion Food Analytics Content Marketing 144

Hubspot Marketing

APRIL 5, 2023

Marketing attribution makes it easier to understand which marketing strategies help grow the business. Keep in mind, attribution reporting also helps stakeholders in your organization see how marketing efforts impact business goals. Marketing analytics and tactics can be complex, and this strategy can simplify this information.

User-Generated 145

User-Generated Customer Journey Analytics Marketers 145

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Search Engine Land

JANUARY 7, 2023

2014: CEO Marissa Mayer introduced the new news app at CES. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2014: In How should I address a small duplicate content issue? by Andy Atkins-Krüger.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Duct Tape Marketing

MAY 2, 2014

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ryan Ernst – Enjoy! . As digital marketing and advertising has evolved throughout the years, function has slowly gobbled up form, one clicks, like, page view and web lead at a time. photo credit: BigStock.

Copywriting 78

Copywriting Digital Marketing Advertising Advertisers 78

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 So, they hired digital marketing firm Major Tom to create an integrated marketing campaign that included paid ads across search and social.

Retail 145

Retail User-Generated SEO CRM 145

Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Joe Reitz , Strategist, Nurture Marketing at Fathom. .— Danielle Balestra , Consultant at Ela Bean Marketing.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Duct Tape Marketing

APRIL 30, 2015

written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Creating great content is only one aspect of digital marketing. Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend.

Real Estate 77

Real Estate Copywriting Promotion Analytics 77

Neil Patel

SEPTEMBER 21, 2020

While other content marketing companies position themselves around big data, conversion optimization, or revenue generation, distilled builds their marketing around technical SEO. They’ve been industry leaders in the online marketing and content creation space since 2005. Budget: $10,000+.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. We use Analytics to track the traffic. ” So what’s a digital marketer to do? Here are 5 ways that the digital marketer can adapt to this ever-evolving reality. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The lead account director for the content agency sidled up to the content marketing director and congratulated him. I know, I know.

Content Marketing 83

Content Marketing CMO Thought Leadership Marketers 83

Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures. photo credit: Keyhole. Where do you start?

SEO 59

SEO Analytics Price Digital Marketing 59

Moz

FEBRUARY 24, 2021

It’s well known that members of this cohort are digital natives and have been raised alongside technology. In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. Understanding client-side Gen Z-ers.

Gen Z 73

Gen Z SEO Millennials Energy 73

Moz

APRIL 19, 2020

fast websites) and analytics. They are foundational to digital marketing success. Content marketing is undeniably effective at getting sites to rank in search engines, which might satiate a client’s curiosity about what SEO can do for their visibility. No content or channel initiative works without infrastructure (i.e.

SEO 73

SEO User-Generated Management Place 73

Bannerflow

FEBRUARY 10, 2021

Previously the market leaders, they noticed their stock prices dipping and rival companies increasing their dominance. An article in Forbes shows some of the value of their digital transformation. Before embarking on the journey in 2014, revenue was $93.5 Discovering fresh opportunities for growth digitally.

Transform 80

Transform Customer loyalty Advertising Advertisers 80

Digital Marketer

MAY 23, 2023

I’m a consumer myself, so I saw a gap that could be fixed and asked, “How can I bring back the heart in this digital universe? Enter → Standout Authority , my baby since 2014. AI isn’t just great for writing; it’s also an amazing helper when it comes to insights and analytics.

Transform 77

Transform Energy User-Generated Entertainment 77

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. What do you see that businesses need to be doing? [21:35] Like this show?

Millennials 95

Millennials Health Marketers Marketing 95

Vertical Response

MARCH 28, 2022

The new frontier in digital marketing is old-school: email! Recently, analysts have discovered the incredible advantages of email marketing campaigns. Email marketing is more effective than Twitter and Facebook advertising— by almost 4000%. Ready for the future of digital marketing? Decide on SMART Goals.

Law 52

Law Key Performance Indicator Email Marketing Digital Marketing 52

TechWyse

FEBRUARY 8, 2022

Video campaign optimization: these new recommendations include setting up product feeds, setting up Google Analytics 4, and upgrading your conversion tracking. The common goal of any business is to achieve a high ROI through digital marketing. first appeared on The TechWyse 'Rise to the Top' Internet Marketing Blog.

Customer 52

Customer User-Generated Digital Marketing Promotion 52

Moz

MAY 20, 2019

There are some great resources on Moz about data visualization such as Demystifying Data Visualization for Marketers , a video of Annie Cushing’s talk at MozCon 2014, and A Visualization Prescription for Impactful Data Storytelling , a Whiteboard Friday video by Lea Pica. Provide insights, not just metrics. I was blown away.

SEO 64

SEO Whitepaper Transform Communications 64

Exposure Ninja

JULY 5, 2022

The Pigeon update was launched in July 2014 , with the goal of improving local search. Improve your digital marketing skills using these resources. Looking to get a better understanding of Google Analytics 4? Take a look at our beginners guide to Google Analytics 4. The HTTPS/SSL Update. The Google Pigeon Update.

Transform 52

Transform Law Health Analytics 52

Rock Content

NOVEMBER 9, 2020

Not doing that can deeply harm a Digital Marketing strategy — and the visibility of the brand as a whole. Matt Cutts , a well-known Google software engineer, was discussing how HTTPS can improve ranking back in 2014 — via Google Webmaster Central. Updating Google Analytics. How to know if a site uses HTTPS?

SEO 59

SEO Analytics Communications Digital Marketing 59

Rock Content

DECEMBER 5, 2020

The broad domain of WordPress is just one of several reasons why all Digital Marketing professionals and students seek to master the use of this tool. Between 2011 and 2014, the years in which the platform went from version 3.1 Google Analytics. These data were taken from W3Techs and are updated for July 2019.

User-Generated 81

User-Generated Management Analytics Customer 81

Moz

DECEMBER 10, 2018

There are quite a few resources on this listed online, but what forced it home for me was Cyrus Shepard’s Moz article in 2014. For those unaccustomed to their model, HubSpot’s approach formalizes and labels what many search marketers have been doing for a while now. Much, if not all, of that post still holds true today.

SEO 54

SEO Price Digital Marketing Product 54

Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. And I want to talk about two particular modern ranking factors that we have evidence for and that if you're doing SEO or digital marketing or working on a website you can start considering today.

SEO 59

SEO PR Branding Place 59

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. That’s 74% more time than in 2014 when we first conducted this research.

B2C 145

B2C eBook Analytics Promotion 145