Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Marketers, for example, may see an ad like this one from Hotjar in their Facebook feed: Notice the tagline at the top. It directly addresses a pain point many marketers feel: the overwhelming amount of data we get.

Retail 145

Retail User-Generated SEO CRM 145

Adobe Experience Cloud Blog

AUGUST 11, 2015

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Econsultancy

DECEMBER 13, 2021

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%

Advertisers 52

Advertisers Advertising Retail Shoppers 52