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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Hubspot Marketing

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. So, if you‘re sending an email to offer your audience the chance to download a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion.

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The Life of a Content Asset: Tracking Real ROI

Adobe Experience Cloud Blog

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. We ran the download report in Marketo and determined that our asset has been downloaded 40,791 times since June 2014. And that is only from June of 2014!

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Why You Should Shift Your Content Marketing Focus to ROI

Adobe Experience Cloud Blog

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .

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The Ultimate Guide to Using UTM Parameters

Neil Patel

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. That’s where UTM parameters come into play. or Google Link Shortener.

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Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. I see real-time analytics delivering the personalization and relevance that typifies great customer experiences. What Technologies Do You See as Enabling Better Customer Experiences?

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Facebook Lead Ad.