Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Analytics specialist – Reporting and Analytics Management. Analytics Role. At Marketo, we have a much larger team. 2 full-time employees).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics.

Analytics 76

Analytics Promotion Social Media Marketing Branding 76

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2014: The feature wasn’t new. Market Share. 2010: Another warning.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

DECEMBER 2, 2022

Notice how these are really unfiltered and all over the place. Now, we'll take that jumble of ideas and place them into overarching sections. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics. How to find them in your analytics.

Analytics 145

Analytics Place Management Marketing 145

Hubspot Marketing

APRIL 12, 2019

The combination effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools. They also excel in personalization and analytics. It's also a relatively new player, only founded in 2014. Email Campaigns.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Martech

OCTOBER 1, 2021

Yes, maybe it needs to record deal closings, but the process that leads up to that should take place largely elsewhere — in sales enablement tools which sit on top of the CRM, in something like Oracle’s new Fusion Marketing offering, or -— according to Terminus -— in a CDP. What do marketing attribution and predictive analytics tools do?

CRM 113

CRM Analytics Health Digital Marketing 113

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Analytics specialist – Reporting and analytics management. Analytics Role. At Marketo, we have a much larger team. Lead Nurture Manager.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? Once that is in place and working like a machine, it’s time to build the kind of platform that can scale and sustain growth into the future. And then the analytics help us to drive constant improvements for which content performs well on which platforms and in what context.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Adobe Experience Cloud Blog

AUGUST 11, 2015

could place an individualized identifier in the URL of an email campaign. Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%).

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Hubspot Marketing

APRIL 5, 2023

For example, say the first place a buyer lands before making a purchase is an ad on Facebook. Using the example above, say the last place a buyer clicks before making a purchase is a product landing page on your website. Marketing analytics and tactics can be complex, and this strategy can simplify this information.

User-Generated 145

User-Generated Customer Journey Analytics Marketing 145

Marketing Insider Group

JANUARY 4, 2021

Any thoughts and best practices on reporting and analytics to communicate your success and deliver leads and prospects to sales? For future events, we will allow more time for technical build out of the platform and have a more solid follow-up plan in place in advance of the event. Connect with her on Linked-In.

Transform 142

Transform Communications Education Global Marketing 142

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. Between various analytics services and built-in social media platform capabilities like Instagram Insights , you have the tools to collect, analyze, and use the data that matters. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. 2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row. So Barry Schwartz made one.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Search Engine Land

JANUARY 21, 2023

Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement 2016: According to court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in 2014.” of US search query volume, while Bing powered 32.2% of organic search. Google Panda Update Version #24; 1.2%

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Hubspot Marketing

MARCH 22, 2018

trillion in 2014 to 4.5 IKEA also offers an AR app that lets you place 3D products in your home. Walmart made it possible for consumers to order any of their items by voice on the Google Express, and in the future, they’re going to allow consumers to place in-store pickup orders via Google Home. trillion in 2021.

eCommerce 145

eCommerce Millennials Shipping Price 145

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. However, when the right offer hits us at the right time (and right place), we are very receptive. I see real-time analytics delivering the personalization and relevance that typifies great customer experiences.

Customer 78

Customer Transform Entertainment Real Estate 78

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Google Q4 2013 Earnings Report $16.86

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Sprout Social

SEPTEMBER 7, 2016

This means you need to immerse yourself in your analytics dashboard. Checking the metrics and analytics of your profiles can be challenging if you don’t have a method in place. Sprout can help you streamline this process with our suite of social media analytics tools. The numbers are just a starting place.

Analytics 111

Analytics Education Promotion Place 111

Search Engine Land

JANUARY 14, 2023

At launch, Facebook Graph Search only included people, photos, places and interests. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2014 : The end of an era – this was Fishkin’s final day as CEO of Moz.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Martech

OCTOBER 20, 2022

But when looking at the growing list of marketing technologist titles across the ever-widening martech landscape, it is crucial we understand as an industry which roles are the primary drivers of marketing technology and its place within the marketing organization. Scott Brinker’s Marketing Technologist Archetypes. A work in progress.

CMO 101

CMO Analytics Shipping Marketing 101

Content Marketing Institute

MARCH 16, 2018

Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Google Analytics Blog. Matt had a deep knowledge of the algorithm and became the unofficial/official liaison between the search giant and the SEO world. Digital Service, a part of the federal government.

SEO 111

SEO Marketing Marketers Content Marketing 111

SocialPilot

APRIL 25, 2025

Verified G2 Review In-Depth Podium Features Analysis Podium offers extensive integrations, automation, and analytics support for businesses looking to build long-term relationships with their customers. But Podium brings all the messages in one place, so you dont have to jump between platforms. However, its not without its limitations.

Price 45

Price User-Generated Non-Profit Communications 45

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display 2014: This appeared to be the first instance of Google Shopping powering Knowledge Graph ads.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 First, Major Tom conducted a full audit of their data from analytics and CRM to refine their reporting strategy. With reporting issues fixed and ads in place, Major Tom began to identify previously unknown audiences for the Roller Rabbit brand.

Retail 145

Retail User-Generated SEO CRM 145

Adobe Experience Cloud Blog

APRIL 8, 2014

And this process happens all over the place: in print, on the web, on our connected devices. Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers. But why a platform specifically? The Perfect Customer Engagement Platform, Defined.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Orbit Media Studios

APRIL 6, 2022

It’s the new version of Google Analytics and it’s …different. These ones often jump out at you from Analytics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” These definitely do not jump out at you from Analytics reports. Are you using GA4 yet? They’re hiding.

Promotion 144

Promotion Food Analytics Content Marketing 144

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Every blog post you write is one additional indexed page to get your content on Google.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Widen: Online courses bring higher customer retention rate. Ultimate Planning Checklist for Successful Webinars.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.

Real Estate 133

Real Estate Promotion User-Generated Analytics 133

Sprout Social

FEBRUARY 10, 2022

Let’s kick things off by reviewing why rebrands happen in the first place. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Discord has become a place where people come to explore, grow, and belong. Of course, social media isn’t the only place to hype your rebrand.

PR 141

PR Communications Copywriting Branding 141

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. — Marriott Hotels (@Marriott) December 19, 2014. pic.twitter.com/mrKyaTYby1.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The platform is primarily visual, so it’s the place for a carousel of photos and videos. YouTube holds a unique position on this list as the place for long-form videos.

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Non-Profit Gen Z Real Estate Fashion 128