Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. Like your website or specific product promotion.

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Orbit Media Studios

APRIL 6, 2022

Low traffic, high engagement…Promote. It’s the new version of Google Analytics and it’s …different. Adapt your content strategy to prioritize that format , those topics , and those promotion tactics. These ones often jump out at you from Analytics. Promote: Your low traffic, high engagement content.

Promotion 144

Promotion Food Analytics Content Marketing 144

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. Between various analytics services and built-in social media platform capabilities like Instagram Insights , you have the tools to collect, analyze, and use the data that matters. There’s no longer any debate. This will continue.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. LinkedIn publishing is still relevant, but ….

Content Marketing 111

Content Marketing Promotion B2C Marketers 111

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 133

Real Estate Promotion User-Generated Analytics 133

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

WebEngage does this on the front page of their website: Get your influencers involved in the entire event organization and promotion process. Social media and media buzz are two event promotion channels that will benefit as a result. One of the most powerful features your app provides is analytics. Gamification & Contests.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Hubspot Marketing

AUGUST 26, 2022

According to the same McKinsey & Company report referenced earlier, the top five personalization actions consumers want are: easier online and in-store navigation, personalized product or service recs, tailored messages, relevant promotions, and personal milestone celebrations. 2014 and has been updated for comprehensiveness.

Branding 125

Branding Retail Shoppers Customer loyalty 125

Sprout Social

SEPTEMBER 7, 2016

Floundering around with no purpose to your social media promotion is ineffective and time-consuming. Your desired results may vary from brand recognition to community insights to the promotion of your products and services. This means you need to immerse yourself in your analytics dashboard. Set a Clear Objective. Tone of Voice.

Analytics 111

Analytics Education Promotion Place 111

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? by Andy Atkins-Krüger.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Hubspot Marketing

APRIL 5, 2023

Marketing analytics and tactics can be complex, and this strategy can simplify this information. In that case, a visual analytics dashboard can help you notice patterns that can help focus your research. That could include popular topics, content formats, or even time of promotion. Review customer habits and the buyer journey.

User-Generated 145

User-Generated Customer Journey Analytics Marketers 145

Hootsuite

OCTOBER 27, 2021

The practice was then introduced to Instagram in 2014. Paid or promotional content won’t be considered. These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to. Facebook followed suit with its own blue verification checkmark in 2013.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

MARCH 9, 2023

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences. Google Now Ranks No.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. 2014: The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 67

Search Marketers SEO Marketers Marketing 67

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is Targeted. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Read all about it in Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Sprout Social

FEBRUARY 10, 2022

Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Responsible for promoting and boosting your rebrand to their own networks. Promote your rebranding announcement elsewhere. And as noted earlier, you can assess the performance of your rebrand via analytics. Mailchimp is a great example of this.

PR 141

PR Communications Copywriting Branding 141

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

OCTOBER 1, 2019

A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Your own analytics will give you some guidance. Time to level up. Stay on trend.

User-Generated 112

User-Generated PR Law Shipping 112

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Buffer , 2014). Don’t look at the analytics through a single lens, such as the time of viewing, CTR, video placement, etc. Next, hit execs with hard facts. Measure and learn.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 First, Major Tom conducted a full audit of their data from analytics and CRM to refine their reporting strategy. The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade.

Retail 145

Retail User-Generated SEO CRM 145

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. Users also have access to a small set of Instagram analytics. It’s important to cross-promote your Instagram on Facebook and Twitter. With so many eyes focused on the visual network, you have to be ready to adapt.

Branding 106

Branding User-Generated Social Media Marketing Management 106

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Duct Tape Marketing

APRIL 30, 2015

Outbrain boasts a global reach of over 560 million (as of September 2014, comScore), with 80% of the world’s leading brands already working with them. Most also provide detailed analytics, which allows you to see what’s working and what isn’t. The following are some of the most popular distribution platforms on the market.

Real Estate 77

Real Estate Copywriting Promotion Analytics 77

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. They’ve been industry leaders in the online marketing and content creation space since 2005.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Marketing Insider Group

APRIL 24, 2023

Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture. It’s also a great way to discover new content ideas, identify trending topics, and build relationships for social media promotions.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Duct Tape Marketing

OCTOBER 7, 2016

In addition to letting you upload and store your promotional content, the platform also helps you source the latest industry content for sharing. Finally, the platform provides analytics to help your track employee engagement and engagement with the posts shared by them on social media. Circulate.It. LinkedIn Elevate.

Food 77

Food Promotion Analytics Communications 77

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. In the above, you’ll note that it’s not an average product promotion post. For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat. Are they legit?

Influencer Marketing 112

Influencer Marketing Fashion Food Marketers 112

Hubspot Marketing

NOVEMBER 3, 2023

HubSpot customers can use the Traffic Analytics report (under Reports > Analytics tools in your navigation) to break down traffic by source. This report is a great way to understand the channels most vital for your blog, where you should spend more promotion time, and how well your content performs over time.

Marketers 119

Marketers Marketing Analytics Energy 119

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. To find out how many visitors reach your site, log in to your Google Analytics account and check out the acquisition channels report. This helpful Google Analytics guide will guide you. Here’s how to set one up in Google Analytics.

SEO 145

SEO User-Generated Analytics Health 145

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics.

Analytics 40

Analytics Promotion Social Media Marketing Branding 40