Search Engine Land

MAY 22, 2023

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites. Ahrefs and ClearScope have no significant technical SEO support.

SEO 88

SEO Analytics Price User-Generated 88

Buffer Marketing

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. People searching Google for terms like this might benefit from using it.

Content Marketing 134

Content Marketing User-Generated Analytics Marketers 134

Content Marketing Institute

MARCH 16, 2018

SEO is still really important.” SEO Click To Tweet. Google added an SEO tool to its Lighthouse chrome extension. Recently, Google added a new SEO component to this extension. One frequent answer is to make sure the text is big enough – weirdly not even something most SEO professionals ever considered.

SEO 111

SEO Marketers Marketing Content Marketing 111

Search Engine Land

MARCH 25, 2023

SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. Google Says Don’t Delete Your Disavow File Prior To Uploading A New One 2014: He said instead, upload the new one, which will replace the old disavow file.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. of US search query volume, while Bing powered 32.2% of organic search.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

JANUARY 14, 2023

SEO For Facebook Graph Search? 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. SEO Blogs Under Hack Attack.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. SEO isn't limited to blogging -- it turns out, you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to get found for.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3%

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Marketing Insider Group

AUGUST 6, 2015

Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO. Good, relevant content is more important than ever, because of a Panda.

Whitepaper 102

Whitepaper SEO Content Marketing Analytics 102

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. 2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version. Google Suggest Becoming A Default Feature?

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. SEO takes time to build awareness and pull people down the marketing funnel.

Retail 145

Retail User-Generated SEO CRM 145

Search Engine Land

JANUARY 15, 2023

Local SEOs Sound Off On Google+ Local Hijackings. 2014: Local SEOs and people familiar with Google+ Local theorized about on how this happened and shared suggestions o how to guard against future hijackings. 2014: The domain and keywords in that “domain send less and less” ranking signals to the overall Bing ranking algorithm.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Moz

FEBRUARY 24, 2021

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. Zoomers working as SEOs.

Gen Z 73

Gen Z SEO Millennials Energy 73

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 67

Search Marketers SEO Marketers Marketing 67

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Related: Does SEM = SEO + CPC Still Add Up? Read all about it in Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Marketing Insider Group

AUGUST 17, 2015

This can be easily calculated via Google Analytics. To do this, create an “Advanced Filter” on your Google Analytics that will exclude those branded keywords. In general, it’s better for your SEO strategy to focus on a specific topic. To do this we can use the 2014 Google Click Through Rates chart below. Organic Keywords.

Branding 110

Branding Analytics Content Marketing SEO 110

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures. Conversions may be the single most important SEO metric for small business marketers.

SEO 60

SEO Analytics Price Digital Marketing 60

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects. B2B marketers. Blog consistently.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

MARCH 9, 2023

Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets 2015: Bing turned its predictive science smarts toward the unpredictable college basketball tournament.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers.

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

FEBRUARY 3, 2023

Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies 2019: Roughly 53% of firms doing local SEO had 10 or fewer clients. Google Showing Large Video Embeds In Some Search Results 2014: Searching Google for video-related content would return a large, playable, video directly at the top of the search results.

Search Marketers 76

Search Marketers Automobile Non-Profit Marketers 76

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Neil Patel

NOVEMBER 19, 2020

Updates like RankBrain and BERT have brought AI to the search engine, and SEOs have needed to update their strategies accordingly with AI SEO. That’s actually a 63% increase over 2014, when the average blog post took just under 2.5 Know where else Google uses AI? In its search engine algorithms. Augmented Intelligence Examples.

Digital Marketing 145

Digital Marketing Marketers Marketing Health 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. With Seer Interactive, their approach is SEO heavy. Distilled – Best for Technical SEO. Technical SEO. Budget: $10,000+.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Rock Content

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Moz

MAY 20, 2019

That was the collective sigh of SEOs everywhere. While reporting is something that takes your time away from SEO work that moves the needle, reporting is also critical if you want to have a campaign to work on at all. I’ve seen some SEOs include a mini-glossary or analogies to explain some of their charts — I love this!

SEO 64

SEO Whitepaper Transform Communications 64

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Marketing Insider Group

APRIL 24, 2023

From an SEO perspective, Ecosia offers a few opportunities for businesses focused on sustainability and environmental responsibility. searX Image Source: searX SearX was created in 2014, and is an open-source metasearch engine designed to provide users with a decentralized search experience.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Orbit Media Studios

APRIL 6, 2022

It’s the new version of Google Analytics and it’s …different. These ones often jump out at you from Analytics. That article from 2014 about online networking ranks for “how to start a conversation with a girl.” These definitely do not jump out at you from Analytics reports. Are you using GA4 yet? They’re hiding.

Promotion 144

Promotion Food Analytics Content Marketing 144