Adobe Experience Cloud Blog

JUNE 1, 2015

A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

JANUARY 26, 2015

The list of MarTech billboards along the Silicon Valley’s highway 101 goes on and on to include events/webinars (On24), big data/analytics (Birst) and many more. 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth. Modern Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

AUGUST 11, 2015

Try This : Optimize both your emails and landing pages in a single test and combine your analytics for a clear perspective on your user’s behavior. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). This might be a particularly interesting test to run on a mobile landing page.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Analytics specialist – Reporting and Analytics Management. Analytics Role. At Marketo, we have a much larger team. 2 full-time employees).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Analytics specialist – Reporting and analytics management. Analytics Role. At Marketo, we have a much larger team. Lead Nurture Manager.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Marketing Insider Group

SEPTEMBER 19, 2013

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. What changes are in store for content marketing in 2014? We are seeing a lot of technology and start-ups in the content marketing space.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic.”. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Top 5 Benefits of Account-Based Marketing.

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Thought Leadership Inbound Marketing PR Marketers 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This can work for any marketer.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hubspot Marketing

AUGUST 21, 2017

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. 25) Email your LinkedIn Group.

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User-Generated Marketers Marketing Promotion 145

Adobe Experience Cloud Blog

MARCH 17, 2017

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Ops and analytics nerd? Get out of your comfort zone! Attend a session on content!

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

One of the most powerful features your app provides is analytics. Using iBeacons , introduced in 2014, attendees can see users that were around them to facilitate a richer networking experience. The post 5 Ways to Increase Event Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

APRIL 8, 2014

Scott Brinker’s 2014 Marketing Technology Landscape Supergraphic shows almost 1,000 different companies that provide software for marketers. Lastly, as discussed above, a true platform needs to be open to allow other marketing applications to tap into their data repositories, workflow capabilities, analytics, and so on.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Widen: Online courses bring higher customer retention rate.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

MARCH 30, 2016

Where Your Customers Go, Your Budget Should Follow was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Your Customers Go, Your Budget Should Follow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The pizza was delicious. I know, I know. Robert_Rose.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Hubspot Marketing

JANUARY 11, 2023

Content curation can help brands develop thought leadership and add diverse perspectives. You can also use your analytics to find your top referrals, talk to customers, or contact members of your team to find new content partners. The blog is also a great resource for trends and thought leadership.

Thought Leadership 127

Thought Leadership SEO Inbound Marketing eBook 127

Businesses Grow

SEPTEMBER 11, 2023

In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.” It helped establish thought leadership and provided thousands of links to my original article. After all, we’re OK with Google scraping our content if we get credit for it in search results, right? The numbers back it up.

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Thought Leadership Content Marketing New Technology Education 120

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO ANALYTICS 101. Where : Moscone West, 2014-2016. In 2014, addressing emails to “Dear Valued Customer” just isn’t going to fly. Where : Moscone West, 2014-2016. MARKETO FUN RUN/WALK.

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Thought Leadership Event Marketing Marketers Marketing 134

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That’s 74% more time than in 2014 when we first conducted this research. On average, blog posts are 70% longer than they were in 2014. ” Some bloggers use Google Analytics to guide decisions….

B2C 145

B2C eBook Analytics Promotion 145

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. You can do everything here with a CMS, an ESP and Analytics. In 2014, we launched our first annual blogger survey. Thought leadership*. But that is the definition of true thought leadership. Phase 2: Double down. We’d love to see it.

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Thought Leadership Energy Content Marketing Promotion 143

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Then look to brand awareness and thought leadership. More leads. A growth plateau?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Search Engine Land

FEBRUARY 12, 2023

Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages 2014: Techniques to make infinite scroll pages and faceted navigation more search engine friendly. 2014: EU Commissioners were considering forcing additional discussions or preventing the settlement from becoming final. Should It Be?

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. Pulse: If you're posting on LinkedIn Pulse, it's typically to build thought leadership and showcase your industry expertise.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Hubspot Marketing

JANUARY 11, 2023

Offering your take on industry trends is an opportunity to build a thought leadership presence and show your target audience that you're a knowledgeable, active player in your space," she continues. Aside from SEO, quotes, thought leadership, and original research will also improve the reader's experience.

Law 145

Law User-Generated SEO Promotion 145