Neil Patel

JANUARY 27, 2021

Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. In the early days, you could post a 500 word, keyword-stuffed blog post and generate plenty of traffic. Not anymore.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Analytics specialist – Reporting and analytics management. At Marketo, we have a much larger team.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. User beware! Adjust’s InSight is a mobile analytics solution. Pega’s Pega GenAI coach is a generative AI-powered chatbot to help people use Pega’s products.

User-Generated 113

User-Generated Analytics Communications Management 113

Buffer Marketing

NOVEMBER 8, 2023

This metric indicates how much traffic was generated (how many times your site was visited). Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Users Users, or unique visitors, show how many people visit your website.

Content Marketing 134

Content Marketing User-Generated Analytics Marketing 134

Hubspot Marketing

APRIL 5, 2023

Lead attribution data helps teams understand which marketing efforts are most effective for generating qualified leads. The purpose of attribution reporting is to help you understand how marketing efforts inspire users to convert and build relationships with your brand. In turn, these prospects can lead to increased sales or revenue.

User-Generated 145

User-Generated Customer Journey Analytics Marketing 145

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. Google Link Removal Requests Climb To 345 Million In 2014. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

AUGUST 11, 2015

One leading travel brand worked with Maxymiser , a website and app optimization solution, on an email campaign designed to bring users to the site by converting email prospects with a featured destination that best reflected their preferences (either collected or expressed.) The data from email and websites can interact in either direction.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. The average smartphone user checks their device 150 times a day.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

SocialPilot

APRIL 25, 2025

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Additionally, we gathered user feedback from various platforms to gain insights into real-world experiences.

Price 45

Price User-Generated Non-Profit Communications 45

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. PPC Lead Generation Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Furthermore, you now have a host of user-generated content (UGC) to use in future marketing collateral. A huge amount of buzz was generated on social media while attracting new customers at the same time. One of the most powerful features your app provides is analytics. The result? Over 80,000 “letters” were submitted.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. This article will explore why Instagram is a good platform for eCommerce businesses and share top tips for generating in-app sales. billion users will be on Instagram in 2023, a massive pool of potential customers. .

eCommerce 97

eCommerce Branding User-Generated Food 97

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. The practice was then introduced to Instagram in 2014. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Rock Content

OCTOBER 26, 2015

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following.

Content Marketing 67

Content Marketing User-Generated PR eBook 67

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. billion users. Snapchat , for example, has 265 million active users every day.

Retail 145

Retail User-Generated SEO CRM 145

Duct Tape Marketing

AUGUST 26, 2016

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing. The go-to tool for tracking all of this information is Google Analytics. The fact is that if the previous statement describes you, the data you see in your analytics account is probably complete garbage.

Analytics 53

Analytics User-Generated Digital Marketing Marketing 53

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show. of organic search.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Google Q4 2013 Earnings Report $16.86

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google Now Ranks No.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. What’s The Most Searched Thing On Google?

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. LinkedIn first introduced the concept of the SSI back in 2014. Social media platforms gained 490 million users in 2020 alone. Plus, a lot of those users are using social platforms for brand research. List 3 essential social selling tools.

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Duct Tape Marketing

AUGUST 14, 2014

The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go online using only their phone rather than any other device. Mobile content is distinct because of the idiosyncratic and curious ways users interact with it.

User-Generated 78

User-Generated Target Market Marketing Strategy Advertising 78

Hootsuite

OCTOBER 1, 2019

(In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. The idea is to make the whole experience healthier and less competitive for users. Your own analytics will give you some guidance. Time to level up.

User-Generated 112

User-Generated PR Law Shipping 112

Duct Tape Marketing

MAY 28, 2015

With consumers spending more and more of their online time on mobile, brands are turning to content generated by their customers to improve the mobile shopping performance. Mobile conversion is generally terrible (0.6% User-generated content from social media has become a valuable resource to combatting the mobile commerce chasm.

Customer 78

Customer User-Generated Influencer Marketing Analytics 78

Sprout Social

AUGUST 15, 2016

Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. With this feature, users can add photos or live videos that only last for 24-hours before vanishing.

Branding 105

Branding User-Generated Social Media Marketing Management 105

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Sprout Social

NOVEMBER 1, 2016

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. — Marriott Hotels (@Marriott) December 19, 2014. User-generated content lets the customer be a part of the brand story.

User-Generated 111

User-Generated Food Place Marketing Strategy 111

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In this mode, users can create their own source preferences.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Sprout Social

SEPTEMBER 7, 2016

This means you need to immerse yourself in your analytics dashboard. Checking the metrics and analytics of your profiles can be challenging if you don’t have a method in place. Sprout can help you streamline this process with our suite of social media analytics tools. — Laura Farrell (@lauraAfarrell) June 30, 2014.

Analytics 111

Analytics Education Promotion Place 111

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. 12) Promote your page to generate more followers. It should be easy enough, right? 5) Add a call-to-action (CTA) button.

Real Estate 133

Real Estate Promotion User-Generated Analytics 133

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Facebook’s users skew older than the average audience on other socials. Twitter’s user graph looks like Facebook’s, with nearly 60% between 25 and 49 years old.

Non-Profit 125

Non-Profit Gen Z Real Estate Fashion 125

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market measurement 15% User experience 12.4% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88 Other 0.4%

Market Research 103

Market Research Non-Profit Transform Marketing 103

Litmus

JUNE 28, 2021

Since Builder’s launch in 2014, we’ve regularly made updates and added features that help you tackle the unique challenges of email development—and let you save time (and your sanity!) In talking with customers, we discovered five power-user hacks not all Litmus Builder pros know: Use partials and snippets to cut down production time.

Analytics 78

Analytics User-Generated Management Product 78

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. This helpful Google Analytics guide will guide you. Check out Google Webmaster Central , too.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

MARCH 26, 2023

Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90