Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Let’s face it—mobile is the primary channel now. Reactivation.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Neil Patel

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. In 2014, social media was becoming the place to post your content. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. Not anymore. There’s no longer any debate. So give it to them.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Martech

MARCH 23, 2023

The new CAPSULE technology is aimed at wider B2C adoption in this vein. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Shopping with holograms. Touchscreens in-store allow shoppers to select videos about specific products.

Retail 112

Retail Shoppers B2C Manufacturing 112

Hubspot Marketing

JULY 22, 2024

If you‘re a B2C business, simply include some of your customer’s best quotes tied with your best value products. Launched by Grace Wales Bonner following her graduation from Central Saint Martins in 2014, the label is informed by broad cultural research and embraces a multiplicity of perspectives.”

Fashion 106

Fashion Energy Price Product 106

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Now you know how much you can afford to charge. Use BrickSeek to Buy Materials for Cheap.

Retail 144

Retail Transform Price Manufacturing 144

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Though it was published in 2014, it’s still a great starting point for government research data in the US.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%). Author: Becky Hirsch Do you hear that? It’s getting louder. This might be a particularly interesting test to run on a mobile landing page.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014. We believe three things absolutely: 1. Marketing Profs ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Sprout Social

OCTOBER 11, 2019

Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. A great example is the use of Instagram Stories and Highlights to surface the most impactful visual stories for that channel’s audience.

B2C 106

B2C Place Product Branding 106

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It’s like customer experience by osmosis (moving from B2C to B2B). ’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase.

Customer 78

Customer Transform Entertainment Real Estate 78

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. dawnpapandrea Click To Tweet. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

SEPTEMBER 9, 2015

In 2014, NewsCred and Redshift Research conducted a survey to find if content can help financial services companies gain the trust of consumers. Often times we see marketers get hung up on the difference between B2B and B2C marketing tactics. Leverage outside expertise to build authority. Blur the sell.

Content Marketing 104

Content Marketing Finance B2C Marketers 104

Content Marketing Institute

JULY 3, 2018

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. Executives from Virgin (including Richard Branson), GE, and Microsoft all publish on LinkedIn.

Content Marketing 112

Content Marketing Promotion B2C Marketers 112

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2014 the Pigeon update made search results more relevant. As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. If Content Shock was becoming an issue in 2014, you can only imagine what is happening today in a world overtaken by AI. I let it sit for months to make sure I’m right. And so it goes. On Instagram.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Content Marketing Institute

OCTOBER 22, 2017

By 2014, they saw around 5,000. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). HANDPICKED RELATED CONTENT: Ads Are Killing the Web: Are You Part of the Problem?

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. She’d been working with Mailchimp since 2014 and with a list of nearly 25,000 subscribers, Cherry Bombe had the tools in place to take control of their messaging.

Customer 112

Customer Entertainment Food Email Marketing 112

Martech

APRIL 10, 2024

He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: Dharmesh (1M followers) X/Twitter: Dharmesh (320K followers) Patrick van Deursen Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson.

CRM 110

CRM Inbound Marketing CMO Management 110

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Words matter.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. When done well, native ads are very good at drawing and keeping a person’s attention.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Here’s another video that you can file under: “Oldie, but goodie.” We’re not crying. You’re crying.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Hootsuite

MAY 10, 2021

Big B2C (business to consumer) companies may already benefit from brand name recognition. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. They affect your click through rates. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Actually, it was the best B2B digital marketing channel in 2014, according to a Chief Marketer study. Social media is now a critical component of B2B marketing. How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

APRIL 11, 2022

French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Sounds great, but more sales don’t happen automatically or without consequence.

Retail 113

Retail Customer eCommerce Shipping 113

Customers.ai

AUGUST 15, 2023

We helped B2C businesses find millions of customers. amazing pic.twitter.com/GiUGtJHCGL — Larry Kim (@larrykim) January 22, 2014 The post How Customers.ai We’ve doubled our team. We decreased one company’s customer acquisition cost by 93%. We increased another company’s email engagement by 5.5x. We outgrew our office.

Outbound Marketing 68

Outbound Marketing Transform Customer Acquisition Inbound Marketing 68

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Is the post-2014/15 drop-off due to lack of outreach? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. DM me for it.

PR 56

PR B2C Fashion SEO 56

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! For B2C, it’s 22 percent. Cisco has been pushing content for years.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

APRIL 5, 2023

While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. Editor's note: This post was originally published in August 2014 and has been updated for comprehensiveness. B2B companies sell products or services to other businesses or professionals in their industry.

User-Generated 145

User-Generated Analytics Customer Journey Marketers 145

Contently B2C

JULY 18, 2016

For six months prior to its 2014 FIFA World Cup campaign, the German athletic brand and its social media agency, We Are Social, collected photos and footage of Adidas-sponsored soccer players. Let’s look again at Adidas. This exclusive content was pushed out for the brand’s “#allin or nothing” social campaign.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Duct Tape Marketing

AUGUST 1, 2024

He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B. This is John Jantsch.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. And by the way, this term was coined in 2014, so it's not new. It's like a whole different world for so many folks.

SEO 90

SEO Transform Gen Z PR 90

Markinblog

SEPTEMBER 5, 2021

Although Liu Qiangdong founded Jingdong in 1998, the eCommerce platform went online in 2014 and was initially known as 360buy. Alibaba is well-known for its business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consumer (B2C) services and hosts the world’s largest marketplaces for the named services. billion in 2019.

Finance 52

Finance Real Estate eCommerce Retail 52