Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. In 2014, social media was becoming the place to post your content. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. Not anymore.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Let’s face it—mobile is the primary channel now. Reactivation.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. How much other brands are charging for a specific item? Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Think about it.

Retail 144

Retail Transform Price Manufacturing 144

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. But any brand making a significant investment in email marketing will soon be throwing good money after bad without an optimized, personalized mobile experience. Author: Becky Hirsch Do you hear that? It’s getting louder.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience. ” Well, now – almost 300 years later – brands hold that power in their hands every day.

Customer 78

Customer Transform Entertainment Real Estate 78

Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Blogging, email marketing, and social media are the main drivers of brand engagement. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Though it was published in 2014, it’s still a great starting point for government research data in the US.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

B2C 104

B2C Place Product Branding 104

Marketing Insider Group

SEPTEMBER 9, 2015

The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Reilly describes this thought process, “How do you align your branded content with relevancy for your readers? However, this strategy often leads to non-credible pieces of branded material.

Content Marketing 104

Content Marketing Finance B2C Marketing 104

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. In my Personal Branding Master Class , I teach about the importance of “spiky content,” a phrase coined by Wes Kao. I let it sit for months to make sure I’m right. And so it goes.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Content Marketing Institute

JULY 3, 2018

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing.

Content Marketing 111

Content Marketing Promotion B2C Marketing 111

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. In 2014 the Pigeon update made search results more relevant. Content also endures.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. Two words: Ad.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Increase brand awareness with paid social.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. With live stream, brands provide a more real and authentic side, allowing you to connect with your customers like never have before. Incorporate videos into the mix.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. They were a brand that had built itself on Instagram. It was Instagram first.

Customer 112

Customer Entertainment Food Email Marketing 112

Hubspot Marketing

JULY 7, 2017

There’s something to be said for putting a face to a brand -- in this case, it’s Dollar Shave Club’s founder, Michael Dubin. In other words, viewers like it when the people behind a brand advocate for it. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. We’re not crying.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. Even the tiniest brands with no Domain Authority can win.

SEO 107

SEO B2C Transform User-Generated 107

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". Social media is now a critical component of B2B marketing.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Monitor brand sentiment. It’s happening: Robots are taking over. billion USD. Source: Shopify.

Retail 113

Retail Customer eCommerce Shipping 113

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Contently B2C

AUGUST 1, 2016

One of those was this “Best of Branded Content” column, which I started over two and a half years ago. Here’s the branded content that people across Contently fell in love with in July: Amtrak: The National. Now, he’s taken up a role as “creative director” for bourbon brand Wild Turkey.

Branding 52

Branding Fashion Advertising Advertisers 52

Hubspot Marketing

APRIL 5, 2023

Consumers engage with brands through multiple touchpoints before they make a purchase. While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. For example, say your goal is to widen the funnel and increase brand awareness.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. Brands are pushing the envelope by experimenting with new formats and finding fresh ways to leverage the tried-and-true tactics they’ve used in the past. Let’s look again at Adidas.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Hubspot Marketing

AUGUST 21, 2023

That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. A company profile differentiates your brand. It automatically differentiates your brand because no other company has the exact same founding story and reason for existing that your business does.

Fashion 98

Fashion Real Estate Price Product 98

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

SEO 90

SEO Transform Gen Z PR 90

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Increase brand awareness with paid social.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe.

PR 52

PR Health Communications Branding 52

Bannerflow

AUGUST 15, 2019

In-house marketing is growing rapidly across Europe, with 91% of brands reporting to have moved some , if not all, of their marketing functions in-house. One company that has embraced in-house marketing is leading nordic telecom brand, Three Sweden. Tre Creative Agency is the in-house agency of Three Sweden and Hallon.

Advertising 40

Advertising Advertisers B2C Product 40

Contently B2C

SEPTEMBER 14, 2016

” One of the first examples of the customer data in action was for the Mortgage Market Review (MMR), new mortgage rules implemented in the UK in 2014 that fundamentally changed the way people assess real estate affordability. The aims of the content were to increase brand trust and customer engagement,” Stephenson said.

Real Estate 52

Real Estate Finance Retail Communications 52

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. That’s 74% more time than in 2014 when we first conducted this research. Welcome to the 9th annual blogging survey.

B2C 145

B2C eBook Analytics Promotion 145

Search Engine Land

APRIL 17, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112