Remove 2014 Remove B2C Remove Buzz Marketing
article thumbnail

17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. Source : Buzz Marketing. Source : Forrester Research.

B2C 122