2014 B2C CMO 
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
Marketing Insider Group
SEPTEMBER 17, 2024
In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It’s like customer experience by osmosis (moving from B2C to B2B). ’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase.
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Marketing Insider Group
JANUARY 2, 2015
56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. In 2013, 38% of B2B marketers were using infographics, compared with 51% in 2014.
Martech
APRIL 10, 2024
She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.
Adobe Experience Cloud Blog
FEBRUARY 29, 2016
Most marketers draft messaging targeting B2B or B2C. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. So how can you optimize for mobile ?
Adobe Experience Cloud Blog
MARCH 30, 2016
The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.
Martech
APRIL 18, 2024
Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.
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