Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. Marketing Profs ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Content Marketing Institute

DECEMBER 5, 2017

Widen: Online courses bring higher customer retention rate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. If Content Shock was becoming an issue in 2014, you can only imagine what is happening today in a world overtaken by AI. I let it sit for months to make sure I’m right. And so it goes. On Instagram.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. However, I feel that this mostly impacts the B2C space. They affect your click through rates. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. amazing pic.twitter.com/GiUGtJHCGL — Larry Kim (@larrykim) January 22, 2014 The post How Customers.ai We’ve rebranded and rolled out so many new totally game-changing features.

Outbound Marketing 68

Outbound Marketing Transform Customer Acquisition Inbound Marketing 68