Martech

OCTOBER 31, 2024

.” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “That’s the beauty of direct mail.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Clearly, this campaign took a major investment of time, money and creativity.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Hubspot state of inbound report, 2014].

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Adobe Experience Cloud Blog

MARCH 30, 2016

Even the best direct mail piece still takes a few days to arrive. The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. Finally, marketers can justify where, how, and why they are spending their money.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91