Martech

MARCH 23, 2023

They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. The new CAPSULE technology is aimed at wider B2C adoption in this vein. Shopping with holograms. Live demos.

Retail 113

Retail Shoppers B2C Manufacturing 113

Martech

APRIL 10, 2024

He founded CloudToShare in 2014 and hasn’t looked back. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. He has laid his foundation for CRM at Philips and Ericsson.

CRM 111

CRM Inbound Marketing CMO Management 111

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52