Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Second, you can partner with creators for an influencer marketing collaboration.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Hootsuite

MAY 10, 2021

Big B2C (business to consumer) companies may already benefit from brand name recognition. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Contently B2C

JULY 18, 2016

For six months prior to its 2014 FIFA World Cup campaign, the German athletic brand and its social media agency, We Are Social, collected photos and footage of Adidas-sponsored soccer players. Let’s look again at Adidas. This exclusive content was pushed out for the brand’s “#allin or nothing” social campaign.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Contently B2C

SEPTEMBER 19, 2016

Influencer marketing. A video game publisher could give an early copy of a game and some payola to an influencer in exchange for positive publicity. Players with big audiences, like PewDiePie, suddenly found themselves on the forefront of influencer marketing. Last year, PewDiePie allegedly made $12 million.

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145