Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2014 the Pigeon update made search results more relevant.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Content Marketing Institute

OCTOBER 22, 2017

That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). By 2014, they saw around 5,000. Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. In 1984, a person saw an average 2,000 ads/day.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Hootsuite

APRIL 11, 2022

French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Customer feedback and market research should be the foundation of your marketing strategy. Sounds great, but more sales don’t happen automatically or without consequence.

Retail 113

Retail Customer eCommerce Shipping 113

Hubspot Marketing

APRIL 5, 2023

B2B Marketing Attribution B2B Marketing attribution is a type of marketing attribution for the business-to-business field. While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. Then, watch your marketing efforts increase exponentially in value.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Influencer marketing. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52