Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. Video is, as it should be, everywhere in B2B.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% B2B interactive marketing spending will climb to nearly $4.8 billion in 2014.

B2C 122

B2C Buzz Marketing Marketing Mix Marketing 122

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. This naturally makes native advertising more engaging.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106