Hootsuite

MAY 10, 2021

Big B2C (business to consumer) companies may already benefit from brand name recognition. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Words matter.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. And by the way, this term was coined in 2014, so it's not new. Earned media, yes, traditional pr, but also digital. The term is not new.

SEO 90

SEO Transform Gen Z PR 90

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?

PR 56

PR B2C Fashion SEO 56

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,

PR 52

PR Health Communications Branding 52