Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Here’s how: The Marketing Technology Six-Pack.
Adobe Experience Cloud Blog
MAY 10, 2018
The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. It is arguably the basis upon which modern brand management was founded. Brands should try not to appear too knowledgeable, but they should leverage customer information to create better brand experiences.
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Search Engine Land
JANUARY 12, 2023
2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. 2014: If you conducted a search on Bing, while on the HTTPS URL, it would remain HTTPS and keep your searches secure. by Chris Liversidge.
Martech
FEBRUARY 10, 2022
“Monday.com has been growing and scaling for years using Facebook, LinkedIn, acquiring enterprise accounts, and becoming a household name,” said Molly Sonenberg, creative brand manager for monday.com. With the Super Bowl, we have that captive audience.
Sprout Social
APRIL 11, 2017
Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections. But the brand managed to tie their products in with the trending hashtag while remaining authentic. Then the company Regrams some of the best photos onto their own feed.
Hubspot Marketing
JUNE 14, 2023
What are the audience perceptions of each competitor's visual design and branding choices? What makes your brand unique from each competitor? They also suggest interviewing brand managers for valuable insight into the color-choosing process. Stay open to making adjustments that can enhance your brand's appeal.
Sprout Social
JUNE 27, 2023
Social media manager. Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career.
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