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Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Here’s how: The Marketing Technology Six-Pack.
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For instance, Bullet Journal has been able to grow its presence on Instagram by getting customers to promote its products for them. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections.
What are the audience perceptions of each competitor's visual design and branding choices? What makes your brand unique from each competitor? They also suggest interviewing brandmanagers for valuable insight into the color-choosing process. That makes it a popular color for clearance sales and promotions.
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