2014 Brand Management Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. It’s like a two-way mirror that allows you to gain a complete picture of your customer and promote your brand in response. Here’s how: The Marketing Technology Six-Pack.
Adobe Experience Cloud Blog
MAY 10, 2018
The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. It is arguably the basis upon which modern brand management was founded. Brands should try not to appear too knowledgeable, but they should leverage customer information to create better brand experiences.
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